A new model for Mediaset sports
The sports division of Mediaset Spain start a new step with the consolidation of ElDesmarque as only brand for your informative content in Telecinco And Four. This restructuring aims to offer a more coherent and effective image in the daily coverage of sport on television.
Unification responds to a operational simplification strategy– Fragmentation between channels is eliminated, presentation teams are reduced and delivery is standardized. visual identity and editorial. Although the regular information linethe change directly impacts the presenters and the distribution of space on the screen.
Changes and departures: a profound renewal
With the implementation of this new system, Media set gave up three relevant numbers who were in charge of the different editions: Luis Garcia, Joseba Larrañaga And Lucie Taboada. The three journalists say goodbye to their stay ElDesmarque after helping to consolidate its television version.
The departure of these presenters reflects the group’s goal of reduce screen rotation and bet on one reference tridentmore recognizable to the public and aligned with the new editorial style of the group.
Who drives ElDesmarque NOW
The succession was taken over by a team which combines seniority, media visibility And informational versatility:
- Manu Carreño: is responsible for the midday edition, making his contribution experience in major events and his consolidated popularity on radio and television.
- Ricardo Reyes: supports the night bandone of the most competitive in terms of audience, with a clear profile of analytical presenter.
- Matías Prats Chacón: directs the editions of weekendrepresenting the generational change with a name of great weight in the Spanish journalism.
This trio will be responsible for building the new sports image of the group, with a presence supported and uniform in the two main chains.
What this change means for viewers
The reorganization of ElDesmarque present several key elements in the relationship between viewer and the sports information:
- A common format for all Mediaset open sports spaces.
- Less variation on the faces that present the news, with a most recognizable visual identity.
- Clear bet by consolidated figures to manage the most important time slots.
- Reduction of plurality voices on the screen, in favor of a more unified editorial line.
The underlying objective is increase the degree of familiarity of the viewer with the content and generate a greater loyalty in the consumption of sports news of the group.
The profile of the new presenters
Manu Carreno brings decades of experience as narrator and presenter of reference in national channels, being one of the most recognized faces of the televised sports. Ricardo Reyes strengthens its role after years linked to sports information within the group. Matías Prats Chacónas for him, represents a bet on continuity of family heritage with a clean and modern approach.
A bet on the future
This change in structure and the protagonists of ElDesmarque is part of a long term strategy to cope with growth audience fragmentation and competition from digital platforms. Media set wants to consolidate its sports product as reference in open televisionwith a recognizable and rigorous style adapted to the new requirements of information consumption.
With fewer faces but more consistency, the new ElDesmarque search not only keep attention of its traditional audience, but also expand your reach among the new spectator profiles.
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