The online world is experiencing one of these turning points. After years marked by the frenetic pace of social networks and the race for instant metrics, many creators and professionals are beginning to give new meaning to their relationship with their work. The idea now is to balance Internet presence, behavior analysis and projects that make more sense in the long term.
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Among those who have embarked on this change is businessman Antônio Mandarrari, who has spent much of his career developing products and interacting with influencers. He says the intense routine of the digital world has raised questions about the direction of the sector. “I wanted to understand trends in a deeper way, going beyond the quick responses we expect from networks,” he explains.
The search for this broader perspective accompanies a growing movement among professionals who feel pressured by the speed of food. Observation of the public, the study of trends and more planned choices are beginning to gain space in an environment that has long favored immediacy.
Mandarrari experienced this change in a practical way. After years of working in areas such as iGaming and infoproducts, he noticed changes that led him to re-evaluate his operations. From then on, he decided to migrate to areas that require research, analysis and greater technical rigor.
Today he runs a predictive startup in the United States, which arrives in Brazil focusing on political, economic, technological and geopolitical scenarios, work based on artificial intelligence and data analysis, which moves away from the universe of betting, common to similar segments. At the same time, the entrepreneur is working on Reobote, an automotive accessory designed for efficiency and sustainability, scheduled to launch in 2026 in Brazil and the United States.
The changes in Mandarrari’s career reflect a broader phenomenon: professionals seeking to balance creativity, purpose and planning in a scenario that is constantly reinventing itself. This movement also appears outside the country. Rihanna slowed down the music to focus on Fenty, her beauty and fashion brand, while Hailey Bieber branched out into modeling by launching skincare brand Rhode.
In the world of content, Emma Chamberlain has moved away from the intense flow of YouTube to invest in author and entrepreneurial projects; Kim Kardashian focused on business and her legal education; and Joe Rogan, originally a comedian, turned his podcast into a massive platform. “Together, these trajectories prove that, even in rapidly changing environments like digital, it is possible to work with strategy, planning and determination,” he concludes.
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