After a start to 2025 that welcomed almost 975,000 Argentine tourists between January and March – 50% more than the same period in 2024 -, Punta del Este is facing a record season. This increase in visitors is also reflected in the real estate market: local specialists emphasize that the Characteristics most frequently requested rent The Summer 2026 They range from budget options to the most exclusive, spread throughout the city’s most desirable neighborhoods.
The appeal of this city is not limited to luxury: after several years, Argentina’s middle class returns strongly this season, benefiting from an exchange rate that puts prices on par with Uruguay’s. According to industry leaders Almost all reservations for the first half of January are focused on properties from between $5,000 and $10,000. This phenomenon expands the demand base and confirms the tourism recovery, which anticipates a summer of high activity in all segments.
“Argentinians are returning not only as tourists but also as high-quality holiday renters. This combination of pleasure and investment value sets a new standard,” says Robustiano Casares Demaria, Head of Business for Uruguay at Miranda Bosch Real Estate & Art. Likewise, “owners who have not visited for 10 or 15 years have resumed rentals. Many stay for 15 or 20 days and book for the rest of the season,” confirms María Herrera, co-founder and director of Casas y Mas.
The Argentine tourist arriving in Punta del Este currently values factors beyond the luxury of amenities: the Security is still the most valued aspect, followed by the availability of the service Beach, pool and grillS. “They also value the housekeeping service, tennis and paddle tennis courts, as well as the proximity to restaurants and shops, thus consolidating a profile that seeks comfort, functionality and quick access to services during their stay,” he explains.
A 3-bedroom house can be rented from $25,000 (courtesy of Etxe Bienes Raíces)
In which months is rent cheaper in Punta del Este?
As for employment, experts predict this will exceed 90%as the most sought after areas are almost ready. Herrera notes that even in July 2025, standard rentals “were fully booked and there was no longer any availability.”
Although the years after the pandemic showed good utilization, The summer of 2026 will be “the summer with the highest demand for rental properties in decades in Punta del Este”. This increase is in response to “a projected 20% increase in Argentine tourists compared to 2025, plus visitors from Brazil and Paraguay,” says Casares Demaria.
The flow of tourists in this summer city shows clear patterns during the summer season:
- This applies to the high season from December 17th to January 15thconcentrates the largest influx and high prices.
- During the second half of JanuaryTravelers looking for cheaper options predominate.
- In FebruaryUtilization remains stable, but at a moderate level.
- He carnival produces a remarkable rebound.
- While inside Easter week A very good occupancy rate is achieved, which consolidates the city as an attractive travel destination at different times of the year.
This is important to note Rental prices tend to be that way Decline between 10% and 20% in the second half of Januaryand they can fall up to 20-30% in February regarding the maximum rates.
Summer 2026 in Punta del Este: apartment prices
For those planning their vacation in Punta del Este, accommodation prices vary depending on several factors, offering options from budget apartments to exclusive beach houses.
On the peninsula visitors can find 1 to 3 bedroom apartments for less than $7,000 per fortnightestablishing the area as the most accessible option for those seeking affordable accommodation. Broken down by typology you will find for the first energy section:
- Cheap studio apartments: $2,500 to $4,500
- 1 and 2 bedroom apartments: $5,000 to $8,000
The prices of the Houses overlooking the sea In Punta del Este they logically vary depending on size, location and capacity. In general they vary between $40,000 and $200,000 per fortnightwhile accommodation for 14 people is nearby $50,000.
In exclusive areas such as Laguna Blanca or high-quality residential complexes, A three-bedroom house is available for rent between $25,000 and $30,000 per fortnight. Reach the most luxurious properties $60,000and even in exceptional cases they exceed this $100,000, This reflects the high demand and exclusivity of these locations.
The most desirable neighborhoods and the most sought-after properties
According to a survey by iProfessional Among specialists in the local real estate market, the first were areas where reserves were depleted La Barra, Montoya, Manantiales, El Chorro, Pico de Punta and José Ignacio.
However, There are still options Saint Raphaelan undervalued area with good houses affordable pricesand some opportunities in other areas are already in high demand.
Regarding the most sought-after offer, experts point out that houses and apartments are in similar demand. Also noteworthy are the private neighborhoods, the complexes with amenities and the properties located just steps from the coast. And they emphasize that tourists have a particular preference for houses with swimming pools, large gardens and sea views.
The exclusive departments in Peninsula and Playa Brava They are characterized by security, first-class services and sophisticated common areas and distinguish themselves as the most sought-after accommodations of the season.
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