The company Iberia, with the support of artificial intelligence, has created a platform where the little ones can have fun before the holidays
12/18/2025 – 10:49 am
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The beginning of December awakens a special sensitivity in all Argentine homes. Between assembling the tree and organizing family gatherings, the little ones’ enthusiasm becomes the engine that drives the child’s spirit Christmas. Historically, contact with the mythical character of Santa Claus While this was limited to letters in the mail or photos in shopping centers, a few years ago calls were introduced where you could listen to the mythical figure from the North Pole. However, this year technology made a qualitative leap and made it possible to penetrate magic directly through the screens of mobile phones and computers, albeit with an unprecedented realism.
In an increasingly digital world, children’s capacity for wonder finds a new ally in innovation. The Possibility of a direct and personal conversation It is no longer a scene from a science fiction film, but a reality accessible to every family. This trend, which combines tradition and modernity, aims to strengthen emotional bonds and create indelible memories by using tools that adults already use every day to surprise the little ones before Christmas Eve.
Greetings from Santa Claus: Artificial intelligence at the service of Christmas
The airline Iberia has launched an innovative proposal that aims to connect Santa Claus with children across Latin America through an artificial intelligence (AI)-based platform. It’s not just a generic video, but an interactive experience designed so that each child feels like the greeting is exclusively for them. Thanks to the use of advanced algorithms The tool allows the character to mention specific details from the child’s life, achieving a level of personalization that creates an immediate and real emotional impact.
The platform’s operation is intuitive and designed so that parents can configure it in just a few minutes. When entering the official campaign website, adults must Fill out a short form with important information: the child’s name, their preferences, their achievements throughout the year, and even what they want most for this holiday.. The AI processes this information and generates a high-quality audiovisual piece in which Santa Claus speaks directly to the recipient in his toy workshop, surrounded by letters and elves. The realism of the voice and the fluid movements manage to overcome any digital barrier and make the moment a milestone for the family.
How to talk to Santa Claus of Iberia step by step
For those who want to have this experience, the process is completely free and This can be done from any mobile device, tablet or computer. It is important to note that although the platform is simple, it is recommended to configure it in advance due to the huge demand that usually occurs in the weeks leading up to December 25th. The user must enter the Iberia website (www.iberia.com) and look for the section dedicated to Christmas. There, after you have accepted the terms of use, The menu will appear where you can customize the messages that Santa Claus will say during the video.
Once the data upload is complete, the system renders the greeting in a few seconds and asks for consent to use the device’s camera and microphone for the subsequent exchange with Santa Claus. In addition, the platform offers the option of sharing the clip via social networks and WhatsApp, so that uncles, grandparents and friends can also share in the little one’s reaction. This initiative not only positions the company in the field of technological innovation, but also strengthens its commitment to generating positive experiences in the markets in which it operates, especially in a region as familiar as ours.
Iberia’s proposal shows that far from being cold or distant, technology can be the perfect bridge to keep traditions alive. In a Christmas marked by advancing digitalization, having tools that protect innocence and inspire imagination is an invaluable gift for parents. The surprised look on a child’s face when he hears that Santa knows about his efforts at school or his favorite sport can, without a doubt, be one of the most beautiful moments of these celebrations.