Amidst a routine of engagements and elaborate productions, the public tends to see celebrities always looking impeccable on social media. However, the truth is that many of them also opt for more authentic moments, showing that natural beauty can be as impactful as a glamorous look.
- Insecurity without makeup? Find out what celebrities say about aesthetic pressure
- For what photos of celebrities without makeup still attract so much attention
Paula Oliveira43, gave a recent example by sharing an album of unfiltered photos on Instagram. On vacation after playing Heleninha in “Vale Tudo”, the actress took advantage of this period to unpretentiously record scenes from her daily life.
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2025/l/Q/AfwCibTEKZ5PseiJlwjg/meu-infinito-nem-tao-particular-e-sem-filtro-1-.jpg)
Between selfies and clicking in bed with her puppy, Paolla reflected on the spontaneity of the publication: “My infinity, not so private and without filter”.
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2025/5/B/ra9WkhQNq8GdDvFAebQw/meu-infinito-nem-tao-particular-e-sem-filtro-5-.jpg)
Followers spared no praise. “You are pure light. This is natural beauty, beautiful,” one fan wrote. “Without makeup you look like a teenager,” another commented. Some also highlighted the actress’ proposal: “A true natural beauty. Life happens. Simply, Paolla.” To complete the intimate atmosphere, Paolla chose the song “Infinito Particular”, by Marisa Monte, as the soundtrack of the message.
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2025/o/T/s2vUgcTkuaxZ9OtfovSA/meu-infinito-nem-tao-particular-e-sem-filtro-4-.jpg)
The trend of showing off skin without makeup isn’t exclusive to the actress. Anitta, Bruna Marquezine, Marina Ruy Barbosa, Carolina Dieckmann, Larissa Manoela and Isis Valverde, for example, posed without concealer, foundation or other product in photos that went viral on social networks.
In addition to them, personalities such as Giovanna Antonelli, Angélica, Iza, Claudia Raia, Giovanna Ewbank, Juliana Paes, Eliana and Ana Hickmann have also proven that it is not necessary to hide wrinkles, acne spots, melasma or natural marks on the face.
Celebrities pose without makeup and celebrate their natural beauty
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/5/a/I3guDATWq0VGt2rgwNkg/anitta-1-.jpg)
1 in 20
Anitta posed without makeup and flaunted natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/z/r/MdBuSkRp6chkrPfg3pvQ/bruna-marquezine.jpg)
2 out of 20
Bruna Marquezine posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/i/B/eKYOotSAu4le1r8dfuRA/marina.jpg)
3 out of 20
Marina Ruy Barbosa posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/R/G/kYhRBiRMAgIrPtsh0Bbw/juliana-paes-1-.jpg)
4 out of 20
Juliana Paes posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/2/J/oLVbsTRyG0qHyPo2m7gw/eliana.jpg)
5 out of 20
Eliana posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/4/l/Uhj6fkRVAe2G1aBBl9QQ/ana-hickmann.jpg)
6 out of 20
Ana Hickmann posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/9/8/ffZrBJTTSGStsaKsp65g/snapinsta.app-115908170-972372389843202-1700441058223367787-n-1080.jpg)
7 out of 20
Giovanna Ewbank posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/t/d/AOiRswRpezNGwyUp8b3Q/snapinsta.app-415074122-18416326699016904-4617960588262481503-n-1080.jpg)
8 out of 20
Angélica posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/i/e/oOB9BfTwmHcR7kJnh04Q/snapinsta.app-351754335-3510815349205836-3727840029494299680-n-1080.jpg)
9 out of 20
Iza posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/K/u/SV5keXSAaEm1CaigSTJQ/snapinsta.app-400412561-1135186870795526-299580817609635261-n-1080.jpg)
10 out of 20
Paolla Oliveira posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/4/D/RBFBIASp6IGpGJ39k3MQ/snapinsta.app-370097074-1003450651081742-7788554572053676296-n-1080.jpg)
11 out of 20
Isis Valverde posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/q/A/3VjyxATQKKOkAX2nN0AA/snapinsta.app-439960528-18431088703039761-741404440184174745-n-1080.jpg)
12 out of 20
Carolina Dieckmann posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/v/n/49ZxOPScuhuR0S6yn8SQ/snapinsta.app-441500804-18435114022024013-9120088477486714462-n-1080.jpg)
13 out of 20
Giovanna Antonelli posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/R/7/GJvojKRpquM43nNeybKA/snapinsta.app-429779308-18440160229058079-5497144869361130013-n-1080.jpg)
14 out of 20
Larissa Manoela posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/p/0/5gdoB0TPWghYzcJM5UEw/claudia-raia.jpg)
15 out of 20
Claudia Raia posed without makeup and displayed natural beauty in the photo — Photo: Reproduction Instagram
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/A/B/ESqOkBSQ26f7IkEIP1bw/snapinsta.app-79352806-584020185765626-2889454158845427787-n-1080.jpg)
16 out of 20
Rihanna posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/0/J/ujgIXkSoONyirb0TCg3g/snapinsta.app-334786539-225683153263665-4373292031133492350-n-1080.jpg)
17 out of 20
Selena Gomez posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/7/N/kLDingS3WWRvwctrvulQ/snapinsta.app-352241925-161699176751186-8717555401156682453-n-1080.jpg)
18 out of 20
Lady Gaga posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/T/A/kQAVADTs2jn0khyj8Akg/hailey-bieber.jpg)
19 out of 20
Hailey Bieber posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
/i.s3.glbimg.com/v1/AUTH_da025474c0c44edd99332dddb09cabe8/internal_photos/bs/2024/1/S/VzXkAvRcGtAEZGgXCWVw/gisele-bundchen.jpg)
20 out of 20
Gisele Bündchen posed without makeup and displayed natural beauty in the photo — Photo: Instagram reproduction
X out of 20
Advertisement
Celebrities go without makeup and appear with clean faces in social media photos
More than an aesthetic, these choices reflect a change in behavior: celebrating authenticity and encouraging the public to feel good about themselves. Between selfies and behind the scenes of everyday life, these celebrities reinforce the fact that glamor can coexist with naturalness, and that true beauty does not depend on filters or heavy makeup.