From zero to millions, making a fortune online as an influencer has become one of the favorite fantasies of social media users. No study or experience required: if he can do it, so can I. Having countless followers and advertisers interested in what I have to say and what I display in my daily life is a favorite illusion. Today, the quantity of followers, likes and views is less important than the quality of engagement, which has become more selective, connected and in-depth.
- Ruth Aquinas: A week of mourning for women
- Cora Ronay: Arundhati Roy’s new book is exceptional
The dream of becoming an inspiring person is more ambitious, there is no recipe, because it has to happen naturally and organically. There is no path for the inspired, it is the work and life experiences that command the attention and trust of the public. Inspiration is more important, more competitive, more urgent, and even more democratic, than influencing your choices by imposing your opinion. The goal is not to sell your products, but to showcase your ideas and lifestyle. Not to attract followers, but by showing situations and examples, your opinions, knowledge and experiences that can inspire people to improve their lives, change paths, and risk new paths. Establishing contacts and exchanging experiences not with numbers, but with people.
What matters today is the struggle to attract your attention, dear reader, dear viewer, and dear listener. It is not enough to face competition for your precious attention; rather, what is more difficult is to retain it for as long as possible, and to resist all the algorithmic attacks that distract and steal your attention. In faster, more artificial and more attractive forms, irresistible to the eyes and ears. We live in a kind of attention economy, in a world of distraction and distraction, where the best measure is screen time. Where attractions intersect work, focus, and deepening.
- Julio Maria: The wrong message
It is like a living organism that breathes, inhales and exhales, inhales the real world and expresses it in the virtual world, with society’s responses to the parallel world of the Internet.
Significant cultural changes are occurring with the creation of new ethical and aesthetic values of behavior and creativity, which are fully disseminated on networks and impact the real world. At an increasingly rapid pace, searching for attention and connection.
The rise and fall of influencers and the decline of emotional coaches and counselors goes back to How to Win Friends and Influence People, by Dale Carnegie, a best-seller and self-help pioneer, published in 1936, which turned a poor country boy, who wanted to be an actor, into a millionaire influencer, and who changed the lives of many people with his recipe for public relations and sales techniques to influence people. As for making friends…there’s debate. The gap is becoming smaller and deeper, and increasingly difficult in the real world, which goes far beyond dating apps and the immortalization of Vinicius de Moraes’ poem: “Life is the art of meeting, though there is much disagreement in life.”