Itaú buys land in Paulista for a new cultural center – 12/22/2025 – Plastic

Banco Itaú has just acquired a plot of land of 1,200 square meters on Avenida Paulista, next to the Fiesp headquarters, where it plans to build a new tower to house its cultural center, currently in a building on the same avenue in São Paulo designed by Roberto Loeb.

The land alone, measuring 200 square meters more than the space of the current headquarters in the first blocks of the avenue, cost the bank coffers 50 million reais. The total budget for the new project, however, has not been announced by Itaú.

Currently, a dozen architectural firms, all Brazilian, are preparing proposals for a competition launched by the bank to design the new headquarters of Itaú Cultural. Metro Arquitetos, the firm that designed the new Masp annex, the most recent and most controversial project born in Paulista, is not participating in the competition.

The bank does not yet know if it will keep the current headquarters of Itaú Cultural in operation, but the leaders of the institution say that it is possible that the two buildings, the current and the new, will operate together on Avenida Paulista. Thus, the postcard address of São Paulo gains another cultural space, in addition to others like the Casa das Rosas, the House of Japan, the Masp and the Instituto Moreira Salles.

PRESENT LINK: Did you like this text? Subscribers can access seven free accesses from any link per day. Just click on the blue F below.