Which Madrid is modern It’s more than just a cliché for politicians. It is a fact that can be easily verified. You only have to walk around the city to see that it is becoming an increasingly attractive destination for international and national tourists. … For large companies and global events. But it’s also popular with the people of Madrid themselves, who always tend to be overly critical of their city. At Christmas, most people are clear: Madrid is the favorite destination for planned trips these days.
The Community of Madrid has established itself as an attractive travel destination for Madrid residents at Christmas, the fall and winter season. This is evidenced by a report prepared by the consultancy ReiniziaT for the Association of Travel Agencies in Madrid, with the support of the regional government, which indicates that nine out of ten residents (85.8 percent) are interested in visiting the region on these dates.
Getaways to World Heritage destinations, gastronomy, active and nature tourism drive preferences. Followed by Madrid’s capital villas, lighting and rural tourism. Family tourism and wine tourism also generate special interest.
By age group, people choosing to go on holidays within the region are people aged 45-64 (89.1 per cent), followed by the group aged 30-44 (86.7 per cent) and the youngest group aged 18-29 (83.8 per cent). People over 64 are those who show the least interest (80.8 percent).
“The wide range of cultural and leisure activities offered by the Community of Madrid, together with its heritage heritage and food wealth, make it an increasingly attractive option for Madrid residents and residents when planning their holidays and leisure time,” emphasized the Minister of Culture, Tourism and Sports, Mariano de Paco Serrano. The advisor stressed that “this was specifically one of the goals of the tourism strategy launched by the regional government.”
Madrid residents are willing to spend the night doing rural tourism (67.6 percent) or active and nature tourism (53.7 percent), while enjoying gastronomy or Christmas lighting is more convenient to do in one day.
The number of foreign visitors increased by 9.1 percent in October compared to the previous year
The national tourism forecast in the Community of Madrid during Christmas is very positive. Currently, data for October has been released and indicates continued growth in national and international tourism. Tourism is strengthening as a key component of Madrid’s economy: it contributes 8.6 percent to the regional GDP, with 25,000 million euros and 280,000 jobs.
Thus, the Community of Madrid received 942,277 international tourists in October 2025, 9.1 percent more than in the same month of 2024. This is the best data in the historical series in the Survey of Border Tourism Movements of the Community of Madrid. For the first time, it exceeds 900,000 tourists in one month. In cumulative numbers since January, 7,735,476 international tourists arrived in the region with an increase in the cumulative annual rate of 3.1 percent and in absolute numbers of 230,496 visitors. Throughout last year, 16.5 million tourists arrived in Madrid, 8.8 million international and 7.7 million national tourists.
Regarding the country of residence, the United States topped the Single Markets ranking in October 2025, with 12.5 percent of arrivals (118,051 tourists). It is followed by France (84,529 tourists) and Italy (78,595 tourists), with a weight of 9.0 percent and 8.3 percent, respectively. Regarding the tenth month of 2024, positive numbers emerged for the Brazilian (+96.1 percent), Portuguese (+81.0 percent), French (+59.8 percent) and Italian (+54.7 percent) markets.
The United States leads in tourism
In October 2025, total international tourist spending with the Community of Madrid’s main destination reached €1,949,505,260, representing an 18.1 percent increase (€298,840,602 more) compared to October 2024. This is the best data in the Community of Madrid’s historical series in the Tourism Expenditure Survey, exceeding the numbers for the first time in a month. 1.9 billion.
The average expenditure per tourist in the Madrid Region was €2,068.9 (+8.3 percent annual variance) while the average daily regional expenditure was €324.3 (+1.0 percent annual variance).
8.6 percent
Tourism activity in the Madrid region is an essential component of its economy: it contributes 8.6 percent of the GDP with a value of 25,000 million euros.
16.5 million
Last year, 16.5 million tourists arrived in the Madrid region, including 8.8 million international tourists.
6.4 nights
Last October, the average stay of international tourists was 6.4 nights, 7.2 percent more than in 2024.
2068 euros
The average spending per tourist in the Madrid region in October exceeded 2,060 euros.
The average length of stay per trip to the Community of Madrid for international tourists was 6.4 nights (+7.2 percent annual variation). These are the best data on average spending per tourist, average daily spending and average stay in October in the historical series of the Community of Madrid.