Iván Liski: “We want the live to be seen through the eyes of the musician”

Blender presents Soundtrash, a live music capsule that breaks traditional formats. The bands don’t just play: they see each other from the inside, through intelligent glasses that reveal what the musicians see as they create. The first to have this experience was La Bersuit, followed by Plan de la Mariposa, Acru, Edu Casatiba and Delio Valdés. Iván Liska, Creative Director of Blender, explains how this proposal combines technology, intimacy and authenticity to open a new way of experiencing music. Regarding the final form of Soundtrash, Liska answers: “At first we believed that greater intimacy could no longer be achieved scenographically. All possible sets were tested: from an air conditioner and a piece of furniture to simulate a room, to libraries or rehearsal rooms to see how the artist interacts with his instrument. It was new and the reception from the bands was excellent.”

—How did you define the editorial framework of the project and the selection of bands?

“We wanted this first phase to include six bands as diverse as possible, covering different genres. That’s why we chose La Bersuit, Plan de la Mariposa, Acru, Edu Casatiba and Delio Valdés. The most important thing was to show the interaction within each band, not just that of the soloist. We are looking for a heterogeneous product capable of surprising and awakening the viewer’s senses and we hope to eventually include foreign artists to enhance the experience to expand.

—How did the first tests and the switch to smart glasses go?

—The team had to work a lot: the glasses filmed vertically and our product filmed horizontally, so the image had to be cropped and enlarged without losing quality. In addition, we film with multiple cameras and add the footage from each lens, which means intensive editing work. Each recording only lasts three minutes, so every now and then we ask the band to restart the recording. It was a challenge, but it was worth it.

—And what does this project say creatively about Blender as a medium?

—Firstly, we are not just a streaming channel; We can create unique experiences that go beyond the table format. Soundtrash and other capsules like Casa Talentos allow you to explore creativity, search for talent and build a 21st century medium. All of this reflects our commitment to innovation and authenticity, taking risks and showing humanity in streaming without falling into the industrialization of apology that we see in other contexts.

—How would you define the final product and what would you like to convey to the public?

—Soundtrash doesn’t just show what a band sounds like: it awakens your senses. We want the audience to see and feel what the musicians are experiencing and connect with them in a way never before possible. Our goal is to make music a holistic experience where technology and creativity come together to open a new door to intimacy and authenticity.

A way of living technology

JMD

Blender redefines the way to experience music with Soundtrash, a format that combines technology, creativity and sensitivity. Each tape is presented in a white, minimalist cube, with each corner acting as a screen and camera. Musicians wear smart glasses that record from their perspective, allowing audiences to experience what they see and feel as they play. La Bersuit was the first to join, followed by Plan de la Mariposa, Acru, Edu Casatiba and Delio Valdés.

Iván Liska, Blender’s creative director, explains that the project aims for an unprecedented level of intimacy: it’s not just about how it sounds, but also about how the music looks and feels from the artist’s perspective. The technical effort is enormous: the glasses film vertically and only three minutes per shot, while the editing combines several cameras to create an immersive and coherent experience.

Furthermore, Soundtrash reflects Blender’s philosophy as a medium: authenticity, creative risk and constant exploration. The aim of the capsule is to open new formats, search for talent and build an ecosystem where music, technology and narrative intersect in innovative ways, offering the public a closer and deeper encounter with the artists and their work.