Delivery platform Keeta has opened its first in-person service center in São Paulo for delivery partners in Brazil. The space, located in Santo Amaro, south of the capital, began receiving professionals this week and is expected to be fully operational from January.
Measuring just over 400 square metres, the site functions as a fixed base for those involved in deliveries and provides face-to-face support to resolve operational issues, as well as areas for rest, dining and training.
The initiative comes amid debate over working conditions in the delivery sector, marked by long working hours and lack of infrastructure.
The choice of the district took into account the proximity of public transport and the ease of access to major traffic routes, according to the company.
The center is close to a metro station and has outdoor space to park motorcycles and bicycles, which promises to facilitate the movement of couriers who work in the area.
Keeta says she is evaluating opening similar new outlets in other parts of the city and in different parts of the country throughout 2025, following the expansion of the operation. Currently the company operates in Santos, São Vicente, São Paulo and other cities in the metropolitan region.
In addition to in-person service, the company says it is investing in routing systems and artificial intelligence to organize deliveries and reduce wait time between orders. The promise is to provide delivery drivers with more predictable income, without requiring increased speeds or longer journeys.
Another initiative announced: the free distribution of smart helmets, initially intended for cyclists. The equipment, still undergoing certification in Brazil, must have assisted navigation, speed sensors and automatic alerts in the event of a fall or accident, with direct connection to a 24-hour assistance center.
Created in 2023, Keeta is the international branch of Chinese Meituan, a leading company on the global delivery market in terms of number of orders. In Brazil, the platform is trying to gain space in a market already consolidated by competitors like iFood and 99, by investing in technology and in actions aimed at attracting and retaining partner delivery drivers.
About The Author
