The recent transformation of La Cartuja Stadium has increased the frequency and volume of events held in its facilities, including meetings that combine sport and communication, such as the National Day of Sports Journalism “José Ángel de la Casa”. This forum, the second edition of which will take place on December 11th, strengthens La Cartuja’s position as a promoter of economic, social and cultural initiatives in Seville. According to information published by the media, this renovation takes place as Sevilla prepares to host matches of the 2030 World Cup, jointly organized by Spain, Morocco and Portugal, and while the stadium serves as a temporary home for Real Betis Balompié, which is carrying out the major renovation of the Benito Villamarín Stadium.
According to the media, more than 20 million euros of public investment supported a series of reforms to modernize the stadium. These measures allowed the stands to be brought closer to the pitch and the capacity to be expanded to over 70,000 seats, making La Cartuja one of the three sports venues with the largest capacity in Spain. In addition, the works included the modernization of accesses, the modernization of the catering areas, the improvement of lighting and changing rooms, as well as a gradual adaptation that will last until 2030 to meet the needs of the World Cup.
The stadium has also developed into a multifunctional space and a stable venue for various sporting and cultural events. According to the media, La Cartuja has established itself as a regular venue for the Spanish football team, with an estimated economic impact of 8 to 25 million euros per event for the city and its surrounding areas. In addition, the stadium will continue to host the Copa del Rey final after the Royal Spanish Football Federation (RFEF) confirmed in November that the next three finals will be played there until 2028. The media reported that these finals, in addition to the eight editions already played at the venue, had an economic impact of over 75 million euros in 2025 alone.
The agreement reached in 2019 between the RFEF, the Junta de Andalucía and the Seville City Council transformed La Cartuja into a strategic and practically permanent Copa del Rey venue, having previously only hosted the final at the stadium in 1998 and 2000. Since then, the regularity of this type of events has strengthened the stadium’s reputation as a reference infrastructure for major national and international sporting events.
The ongoing reforms are not just limited to the sports field: the renovation of the roof, improvements in energy efficiency, the creation of commercial space and the modernization of the areas intended for media professionals are part of the roadmap for the World Cup. “La Cartuja is no longer a stadium of the past, but a venue prepared for the future. There are still important phases to be completed: the roof, energy efficiency, new commercial spaces and the improvement of the media areas. The goal is clear: to reach the World Cup in full condition,” explained Daniel Oviedo, managing director of Sociedad Estadio La Cartuja in Seville, in media reports.
According to the media, the stadium has been repositioned as a strategic resource for Sevilla, not only thanks to football. La Cartuja has hosted international concerts, competitions in various sports disciplines, popular races, cultural shows, family activities and corporate events. This diversity has allowed us to continually create jobs and promote visibility and economic activity.
The person responsible for managing the stadium explained that the versatility and modernity of La Cartuja corresponds to a historical claim of the city. “This stadium does not stop there. Seville needed a multifunctional and modern venue that would respond to projects of different kinds and today La Cartuja is exactly that: a useful, sustainable space open to all citizens,” Oviedo said as published by the media.
The recent edition of the National Day of Sports Journalism highlights the importance of La Cartuja as a meeting point between professionals and specialists to analyze the present and future of sports journalism in Spain. The investment in the stadium and the diversification of its use are part of a long-term strategy aimed at making La Cartuja a key infrastructure for the development of Seville and Andalusia and a reference center in line with the sustainability and digitalization standards that the next decade requires.
The media emphasized that the view of the 2030 World Cup gives a strategic character to every reform and every event of La Cartuja, which aims to establish itself as an economic engine for the city and the region and as a platform for introducing new generations to the challenges of the future.
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