Labubu and Crocs are among the most sought-after items of 2025; see the list

Google Brazil published, for the first time, the list The most desired of the yearwhich maps trending products throughout 2025 on the search platform. The result, which ranges from Labubus to beach chairs, presents seven fashion items, which reveals what Brazilians were looking for most this yearreflecting consumer trends and behaviors in the country.

Come see the list!

Crocs for women are among the five most sought-after fashion items in 2025

1. Laboubus

At the top of the list – general, not just fashion – are Labubus. The little monsters used as keychains were the big fashion phenomenon of 2025, first on the bags of celebrities like Lisa, from Blackpink, until they gained a large audience around the world.

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Lisa from Blackpink with Labubu

It was such a success that, throughout the year, Labubu was the protagonist of many headline-grabbing stories, such as the suspension of sales caused by fights and crowds; a feud with singer Katy Perry; unusual customizations; counterfeits that harmed public health; religious baptisms; collectors’ meetings; and a controversial movie announcement, among other stories.

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Katy Perry has a one-sided feud with Labubu

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Tennis player Naomi Osaka with Labubu

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There are other variations of toys

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Models from the new Labubu doll line

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Model Labubu Rock the Universe

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Labubu Collectible Monsters

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Labubu’s coloring book

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Personalized Labubu with Stitch clothing

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Animals are bag accessories

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2. Olympikus Race 4

Olympikus performance model, the Corre 4 has gained in power both in the world of sport and in occasional usefollowing the trend of athletics. The sneaker became a national desire by combining a competitive price, updated design and social media presence for amateur and professional runners.

Olympikus Race 4

3. Garmin Smartwatch

The trend of a healthy lifestyle was responsible for another market boom in 2025: that of smart watchesGarmin smartwatches being the most sought after by Brazilians this year. The brand, previously almost exclusive to professional athletes, conquered new audiences interested in health monitoring, outdoor activities and tech accessories without compromising on style.

Garmin Venu X1, launched this year

4. Clock

The interest in traditional analog and digital clocks also grew. The accessory is once again on the rise, both in terms of minimalist aesthetics and in the revival of great classics. At the same time, the lack of specificity of the search term, limited to “watch”, demonstrates that the Brazilian who carried out the search can not knowing the fashion worldlooking for the element more for its usefulness than to compose the look.

Minimalist watches have been the subject of a lot of research

5. Crocs for women

Considering the the most controversial shoes of the last decadeCrocs experienced a new golden age in 2025, strengthening itself thanks to collaborations with unusual brands and, above all, thanks to the promotion of a style that highlights comfort over sophistication. The significant increase occurred in the wake of the Covid-19 pandemic, when people sought to wear shoes and clothing they felt good in.

Check out some of the Crocs that have gotten the most attention recently:

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Pringles was one of the brands that collaborated with Crocs

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Crocs Wandinha

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Collaboration with Despicable Me

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Crocs x Pringles

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Different models of Crocs

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Personalization also appeals to the public

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Crocs x Salehe Bembury

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6. Ray-Ban

Traditional in the world of sunglasses, Ray-Ban remains one of the most sought-after brands in the country. Icons like The traveler and the aviator remain favorites and must-have versions, but updated with colored lenses and clearer frames helped keep Ray-Ban fashionable. The brand’s longevity at the top of the industry reveals the success of business strategies that connect fashion and lifestyle.

Ray-Ban glasses launched in partnership with Meta

7. Sports sneakers for women

This category is another that has developed thanks to interest in well-being and fitness routine increasingly strong in the daily lives of Brazilians. Sneakers designed for functional training and strength training have gained space inside and outside gyms, parks and running trails. In addition to performance, the modern and technological design in which national and international brands invested have helped make this item one of the most sought-after of the year.

The Nike Air Max 1 Valentine’s Day was one of the biggest releases of the year