It started with a simple and strong desire: to help every woman feel good about what she sees in the mirror. What started as a small lingerie shop has over time developed into a place where every customer can find support, advice and an honest look that encourages them to cheer up a little more.
Sole – as those around her call her – trained, reinvented herself and learned to listen. Listen to your customers, their fears, their changes and their real needs. And so she discovered that her purpose was not to sell clothes, but to facilitate processes, reduce insecurities, wear life stories and help other women discover their best versions.
Today Sensualité is the reflection of its own evolution: a warm and familiar brand.
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Their mission is simple: to make every customer feel confident, comfortable and authentic in the clothing they choose.
History Sensuality, by Maria Soledad Vaudagna:
“Sensualité was founded six years ago with the intention of redefining the way women in Santa Fe consume fashion and lingerie. We started as a traditional store, but from the beginning I understood that the market was ready for something different: an offer that combined sensuality, functionality and professional advice.”
The name Sensualité – “sensuality” in French – expresses what, for me, is the core of the brand: empowering women through their own being, not through an external ideal, but through their real, everyday and possible style.
In recent years, consumer behavior in the textile sector has changed radically. Women no longer buy on impulse or purely on trends: today they are looking for solutions, experiences and brands that understand them. We saw this change before the launch and that’s why we were pioneers in introducing a new concept to the city: lingerie as outerwear. Not on a whim, but as a response to a latent desire for expression and authenticity.
But a piece of clothing alone does not solve the problem. And that’s where we discover our true strength.
Sensualité has evolved from a fashion store into a brand of companionship, advice and style construction. We started adding brands that responded to the new usage habit, trained in image, trends and body analysis, and designed a comprehensive experience.
Today we understand that we do not compete with online platforms, because we play in a different category: we offer knowledge, applied trends and a concrete solution to our customers’ daily question: “What should I wear in real life?”
That is our vision. To be a brand that is constantly evolving, with a team that is constantly trained and with a clear goal: to offer quality fashion but also to simplify the lives of the women who trust us.
Sensualité is a brand that listens, observes and anticipates.
And our challenge – and our mission – is to continue to transform the way women dress and see themselves, and to accompany them every step of the way, every day.”
Sensuality:
Instagram: @sensualite_staffe
3425 155 363
WWW.SENSUALITE.COM.AR
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