Max Amaral’s trajectory does not follow the traditional scenario of a successful entrepreneur. Before leading a company with a million-dollar turnover and thousands of customers served across Brazil, he experienced the tough routine of someone who had to start at the bottom, away from the spotlight and shortcuts normally associated with growing a business.
It was abroad, during a period of operational work in Europe, that Max developed one of the skills that would later become his main competitive differentiator: the ability to observe people. In environments where physical exertion was intense and opportunities seemed limited, he began to pay attention not only to tasks, but also to human behavior, reactions, expectations and, above all, how people connect to brands and services.
This silent reading of the customer experience was the starting point for a vision that, years later, would shape Wise Viagens. For Max, selling has never been about offering products or competing on price, but about creating security, active listening and a feeling of care. A simple understanding, but deeply overlooked in the market.
From idea to execution: building Wise Viagens
When he decided to pursue a career in the tourism sector, Max Amaral chose an unusual path. Wise Viagens was born without investors, without big marketing campaigns and without aggressive price promises. The emphasis was on well-defined processes, personalized service and communication that treated each client as unique.
Growth came organically. Spontaneous recommendations are beginning to multiply, first in small towns, then in large urban centers. The company began serving clients of different profiles, consolidated strategic partnerships with airlines, obtained certification from the Ministry of Tourism and built a solid reputation on rating platforms.
In a segment marked by strong competition and tight margins, Wise Viagens stands out with something rare: consistency. The relationship stopped being a talk and became part of the internal culture, directly reflecting on financial results and customer loyalty.
Sales as a long-term strategy
While many companies focus on volume and discounts, Max has structured a business model based on a deep understanding of the customer. Well-asked questions, active listening and clear communication have become central tools in the sales process.
For him, the customer is not just looking for service, but confidence in decisive moments. This approach transformed the shopping experience and created a difference that is difficult to replicate. The result has been sustainable growth, without dependence on paid advertising and with a high repurchase rate.
Crises, resilience and brand building
The tourism sector is historically vulnerable to crises. During periods of instability, many agencies have reduced operations or closed their activities. Wise Viagens, on the other hand, has strengthened its pillars.
During the most difficult market times, Max Amaral was at the forefront of strategic decisions, revised processes, supported critical services and further raised the level of customer relationships. Instead of contracting, the company found room to expand, supported by the trust built over time.
The entrepreneur who has become a reference in sales
The story of Wise Viagens itself became the main case of Max Amaral. Today he is recognized as an expert on sales and consumer behavior, not for his theories, but for his practical results. Everything you teach has been tested, adjusted and validated within your own company.
Its methodology integrates elements of psychology, strategic storytelling, consultative approach and emotional intelligence applied to sales. The goal is not only to close deals, but also to create lasting connections and turn customers into natural brand promoters.
“The price is temporary. The experience is a memory,” summarizes Max, explaining why companies that put people at the center tend to develop more solidly.
An inspiring model for new businesses
Max Amaral’s journey represents a counterpoint to the immediacy of today’s market. Its history shows that consistent growth is the result of method, strategic vision and a deep understanding of human behavior.
From operational experience abroad to the management of a structured and profitable company, he has built a model that proves that selling is above all about understanding people. And it is exactly this philosophy that continues to guide Wise Viagens and the projects that Max is developing today.
To follow his content, learn more about sales, customer experience and business strategy applied to the practice, simply go to his official Instagram: @maxamaraloficial.
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