The night of Martín Fierro from Streaming 2025 It was the scene of unexpected news: Olgathe channel directed by Migue Granados, surprised with the announcement of the incorporation of Maxi Lopez join your network as a brand new driver. The murmurs had been circulating on social networks for days, but it was only at the ceremony, in the spotlight and in the mouths of the protagonists, that confirmation was felt.
The person responsible for solving the puzzle was Nati Jotawho had just received the award for best female driver. In front of the expectant room and from the microphone at the lectern he uttered the recorded sentence: “From 7 a.m. to 10 a.m. they pinned me at 7 a.m., three hours apart, but I’m glad they’re with us and accompanying them.”. The words echoed around the room and on the screens of those watching the gala.
Maybe no one expected this. What did you feel? Maxi Lopezthe former football player when he took the plunge into an unknown universe like streaming? Nati shared her fears on stage Lucas Friedman, Nacho Elizalde And Marti Benzawho had recently announced their own projects for the season. Then he demanded to speak again, as if he had an ace up his sleeve: “I didn’t say who I was going to be with.. I will be with Eial Moldavsky, Noe Custodio, Toto Kirzner and others with the great Maxi López also there.”. And smiling she added: “I don’t know if he knows we’re leaving at seven, I hope so.”.
Maxi López’s presence was much more than just a ratings strategy: it was a commitment to innovation and boldness, a move aimed at attracting new audiences in the Argentine summer. His contract with Olga forces him to settle in Sweden-style Argentina, at least for a few months. Daniela Christianssonafter the birth of his second child in Switzerland.
The message was repeated before the end of the evening. In his own networks, López took the lead, writing on his Instagram account: “The rumors are true. We’re going to have a lot of fun this January.” It would be amazing in Olga”. He accompanied his words with a video that showed the backstage area of the new summer program, a postcard that differed from the green of the European fields. López confessed on camera: “This is a new phase in my life, I want to explore new projects”.
Nothing stops Olga’s machine. In a publication on its X account, the station made its commitment to its audience clear: there will be no vacation. From January 5th, the entire team will settle in a hotel Quba, Playa Grande, in Mar del Plata. What will living together be like, the daily dizziness, the energy of the coast?
Summer in Olga now has its own form and name: from 7 to 10The morning show will be responsible for “It Would Be Incredible.” Nati Jota, Maxi López, Eial Moldavsky, Noe Custodio And Toto Kirzner; from 10 a.m. to 12:30 p.m “Soñé que Veraneaba” will be performed under the direction of Lucas Fridman, Homero Petinatto, Gimena Accardi, Benjamin Amadeo And Evitta Luna; from 12:30 p.m. to 2:30 p.mIt will be the turn of “Tapados de Laburo” with Nacho Elizalde, Luli Gonzalez, Evelyn Botto And Morterthis time without Paula Chaves; And from 2:30 p.m. to 4:30 p.mthe voices of “TDT” will be those of Marti Benza, Cami Jara, Giani Odoguardi, Nico Ferrero and a new face whose name will be announced soon.
Amid the dizziness, a question remains in the air: how will Maxi López experience his debut on a field where the microphone and spontaneity replace the grass and the ball? To find out, you have to get up early.
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