The book tour This does not existby Juan Soto Ivars, is a good example of how men in white patriarchal societies managed to enter the “market of suffering,” a concept developed by Greek academic Lilie Chouliaraki in her book. Wronged: the militarization of victimization (Columbia University Press, 2024). The political use of victimization, of the suffering and injuries from which any human group suffers, is neither left nor right. However, the rise of the populist right has made it a patriarchal weapon that shifts attention to the grievances, some real, some imagined, suffered by conservative white men, and which is part of a broader narrative of far-right victimization; An example is the canonization of Charlie Kirk after his assassination and his conversion into a symbol and martyr of a freedom of expression which he always enjoyed in his life and which was not the cause of his death.
Soto Ivars, who has numerous platforms to promote his book and thousands of followers who defend it against all odds, makes the man a victim of gender violence laws and himself a victim of a plot to cancel and silence him, turning legitimate criticism and protests into excuses to ensure that the radical left dominates the cultural and political scene. It doesn’t matter that it’s the far right that’s on the rise, culturally and politically. From the United States to Israel to Russia, the politics, culture and discourse of the far right are not being silenced. He is in power.
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