Mercado Libre revealed which destinations are the most sought after this summer

The platform conducted a survey highlighting the travel destinations preferred by Argentinians. The surprises beyond the coastal classics

12/23/2025 – 5:36 p.m

Temporary rental of houses and apartments in the country’s tourist destinations has established itself as a popular option for vacations next season. An analysis by Mercado Libre Inmuebles revealed which locations have the highest demand for summer 2026, with the Atlantic coast leading the preferences.

Beyond the preference for the coast, the cities of Buenos Aires, Tigre and Pilar made it into the top ten: the latter mainly due to the wide availability of houses in gated neighborhoods with a pool to enjoy the hot days.

The destinations preferred by Argentinians for the summer of 2026

According to the Mercado Libre Inmuebles survey, Mar del Plata tops the list of most searched cities. Pinamar and Capital Federal also stand out among the preferences asked on the e-commerce platform. Other places with high demand include Villa Gesell and Tigre, which are among the five most sought-after holiday destinations.

The 5 most desirable destinations for this vacation:

1. Mar del Plata
2. Pinamar
3. Federal capital
4. Villa Gesell
5. tiger

The top 10 most frequently chosen cities for a summer vacation are complete San Bernardo, Pilar, Mar Azul, Costa Esmeralda and Mar de las Pampas.

The Mercado Libre Inmuebles report also pointed to a significant increase in searches for temporary rental properties. Inquiries for houses and apartments recorded an increase of almost 50% in the months of October and November 2025compared to the rest of the year. This data highlights prepayment in users’ vacation planning.

This way you can guarantee secure interim rentals

Given the increased risk of fraud during peak season Mercado Libre Inmuebles has issued a number of important warnings to ensure a reliable experience. To enjoy a vacation without setbacks, the first security is to choose official and recognized platforms that confirm the identity of advertisers.

Likewise, it is recommended to reject excessively cheap offers published on social networks without any guarantees. It is crucial to verify the advertiser’s identity and property location, check history on the platform and compare information available online. In addition, payments must be made via secure channels, avoiding the sharing of personal data on public Wi-Fi networks.

In this way, early planning of temporary rentals for summer 2026 is evident in the high demand for national travel destinations. The Mercado Libre Inmuebles platform facilitates this search while emphasizing the importance of adopting security measures to protect users from possible deceptions during the season.

According to the booking platform, the most sought-after travel destinations by Argentines

This is shown by current data collected by the global travel platform Booking.com for the period between December 2025 and February 2026 The preference for Brazil is not only maintained, but consolidated. While classic national destinations like the Atlantic Coast and Patagonia remain loyal, one city in particular managed to capture the most attention from local travelers and become the most clicked destination in searches.

The destination chosen by Argentinians as the most desired destination for the next summer season is Florianópolis, the capital of the state of Santa Catarina in southern Brazil. This milestone is not insignificant as he manages to prevail against the powerful duo of national icons, Mar del Plata and San Carlos de Bariloche, in the general classification of international and domestic searches.

When analyzing the general list, which includes both international and domestic searches for the period 2025/2026, The holiday panorama presents itself as a mosaic of possibilities that combines the desire to be on the beach with local classics:

1. Florianopolis, Brazil: The undisputed leader who exploits the desire for sun, beach and shopping.

2. Mar del Plata, Argentina: The undisputed classic of the Atlantic coast and the most sought-after local travel destination.

3. Rio de Janeiro, Brazil: The charm of its iconic postcards (Copacabana, Ipanema) and its vibrant urban nightlife secure the podium.

4. Buzios, Brazil: Famous for its elegant atmosphere as well as its bohemian and family atmosphere, it is considered a more exclusive beach alternative for travelers.

5. San Carlos de Bariloche, Argentina: The Patagonian destination par excellence, chosen for those looking for a mountain and lake environment even in the hot months.