- An expanding brand
- Clubs, league and massiveness
Mercado Libre strengthens its commitment to Argentine football – A month and a half after announcing that it would become a sponsor of the AFA tournaments, the e-commerce giant made the announcement today becomes a sponsor of Students of La Plata.
For the company, The agreement with Estudiantes combines visibility, identity and international presence. “We want to be part of the energy that the club and its fans generate.” Continue to fuel the passion of football across the region“Just like we do with the Copa Conmebol Libertadores, the Copa Conmebol Sudamericana and from next year with the local tournament,” he explained. Juan Lavista, vice president of marketing at Mercado Libreduring the presentation of the agreement.
The La Plata Club appears as a strategic platform within this logic. Not only because of its history and sporting competitiveness, but also because of its institutional profile, membership base and national appeal. In the Mercado Libre they emphasize that the choice of Pincha is part of a broader search: Avoid committing exclusively to large Buenos Aires t-shirts and establish a more representative presence of the country.
Student support takes place in the context of Strong expansion of Mercado Libre’s business. In 2024, the company recorded with Sales revenue of $20,777 million and net profit of $1,911 million. It moved in Argentina, its home market $3,818 million.
An expanding brand
In the first nine months of the year, the company billed $13,307 million and posted a net profit of $2,058 million. The country contributed to this $2,385 million and established itself as the third most important market behind Brazil ($7,353 million) and Mexico ($3,000 million).
The agreement with Estudiantes is not limited to the inclusion of the Mercado Libre logo on the clothing of the men’s professional team. In addition, the company will add Brand presence at UNO Stadium And Marketing activities for fans and club members that take place throughout the season.
“It is an honor that Estudiantes and Mercado Libre can join forces and embark on the path of continuous improvement together. We know what Mercado Libre means at the regional level. It is a pleasure for us to welcome you And we are clear that from our side we can also contribute a lot to our image and our identity and that together we will undoubtedly strengthen ourselves.” explained Martín Gorostegui, vice president of the Estudiantes de La Plata club.
The landing in Estudiantes is complemented by the recent signing of the agreement with the AFA to become a sponsor of the First Division Championships from the 2026 season. This agreement, which will also be extended in 2027, will displace Betano as the tournament’s main sponsor and will allow Mercado Libre to maintain a sustainable presence throughout much of the year in an ecosystem that, according to AFA data mobilizes around 10 million people digitally every month.
Clubs, league and massiveness
However, the company emphasizes this Agreements with clubs remain a central part of the strategy. On a global level, Mercado Libre distributes About 11% of its revenue comes from sales and marketing. In the first nine months of the year this investment reached $2,183 millionbefore $1,555 million in the same period last year. This budget covers everything from sports sponsorships – such as Conmebol, the Alpine Formula 1 team or Franco Colapinto – to concerts and major events.
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