relevant movement of Mercadona in the field of logistics. The distribution group led by Juan Roig reached an agreement this Tuesday for the purchase of Logifruti, which is the supplier specialized in the management of reusable packaging for the supermarket chain. In a press release, the company stressed that the objective of this acquisition andunify all your logistics processes and continue to consolidate the efficiency and sustainability of its distribution network.
The operation, which still needs to obtain competition approval, will provide Mercadona “significant synergies” and, according to the Spanish group, this will allow them to further optimize available resources and strengthen their assembly line. All this, they say, will help promote “a responsible logistics strategy and aligned with the principles of the circular economy.
30 years of collaboration
Logifruit’s 1,600 workers will join the Mercadona team to develop the distributor’s logistics model, which makes innovation and sustainability one of its major bets. In addition to the “service excellence”. The logistics director of Mercadona, David Cid, thanked the collaboration maintained by the two companies since 1996 and expressed his satisfaction with the decision to now integrate it into the structure of the distribution group. “continue to promote efficiency, innovation and sustainability of its logistical processes”.
The president of Logifruit, Pedro Ballester, assured that at the beginning of his relationship with Mercadona “We take up the challenge of offering a service which would adapt to their needs and provide them with competitive advantages. » 30 years have passed and, for Ballester, Logifruit has overcome this challenge “and achieved a degree of specialization and efficiency that we had never imagined. » He called the current operation “strategic integration” this will continue to add value to Mercadona and the rest of the suppliers.
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