Moeve will enter the year 2026 with 500 gas stations transformed from Cepsa to Moeve. This means that the new brand is already established in around a third of its network, transforming its stations into new, more digitized spaces in which new sustainable energy options are incorporated, in addition to being customer-focused with an experience based on quality.
The energy company already has stations transformed into towns and roads in all the autonomous communities of Spain, Portugal and Andorra. Alongside the transformation of establishments, Moeve is also moving forward with its offering for sustainable mobilitydisplaying one of the largest ultra-fast electric charging networks at gas stations throughout Spain and Portugal.
This network provides 100% renewable energy and already has more than 260 loading spaces ultra-fast operational (150 kW), accessible to the public and free, with chargers capable of recharging 80% of a car’s battery in an estimated time of 10 to 20 minutes depending on the model. Many of these establishments run on electricity obtained from solar panels installed on site. The value proposition to customers includes the possibility of using the digital ticket, in addition to a car wash, Moeve Wash, which works with biodegradable products.
“Focus on quality and the customer”
In the company’s service station offering, quality and variety predominate, through the sale of fresh products at the Moeve Market and premium coffee and pastries in their R’spiro corners. The network’s service stations are also integrating new parcel services and deliveryconcentrating some of the daily requests from customers.
The offer is completed by the loyalty program Moeve gow, which has approximately 3.5 million customers who have access to discounts and promotions at gas stations and associated businesses within their reach, in addition to giving them the opportunity to acquire the Multienergy Plan, in collaboration with Naturgy, which combines the contract electricity and gas with reductions of up to 30 cents per liter for refueling and up to 15 cents per kilowatt hour for electric charging.
Pierre-Yves Sachet, director of mobility at Moeve, assured that they were “making great strides in the transformation” of the network. “Moeve is a bet on quality and the customerand the best example of this is these renovated establishments, designed as places where you want to be, where the experience can be personalized and where many daily services are available. We will continue on this path to convince more people every day with our energy and mobility offer.
The Moeve brand is consolidated after one year
In addition to transforming 500 gas stations, Moeve has consolidated its new brand in key areas. First, sales of gas stations under the new brand already exceed those of previous Cepsa stations. In addition, Moeve is a success for the talent attractionsince the external job portal receives approximately 35% more visits since the transformation.
Concerning social recognition data, they are already widely known to society. According to Ipsos, an independent market research company, users They prioritize Moeve before Cepsa in the spontaneous recognition of energy and mobility brands, being 20 points above the notoriety objective that the company was pursuing in one year.
José María Solana, global brand director of Moeve, assured that “the company The transformation is going very well for him of its name and its culture, and it is consolidating even faster than expected. Today, Moeve represents the sector’s aspiration to transform energy and mobility and already enjoys greater brand recognition than its predecessor in attributes such as sustainability, innovation or proximity.
Building on these advances, supporting customers in their decarbonization, rebranding or transformation of service stations, Moeve continues to advance its transformation strategy has 2030, positive movementwhose deployment began three years ago. The energy company has also sold 70% of its exploration and production assets, is developing the Andalusian Green Hydrogen Valley and is halfway through the construction of its new 2G biofuels plant in La Rábida (Huelva), with the aspiration of becoming a reference in energy transition in Europe.
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