Fragrance solutions brand MONIN has brought its PURE by MONIN line of concentrated beverages to the Brazilian market. Created in France and already well-known in Europe, these products are now also produced in Brazil to meet the growing demand for low-calorie flavored drinks without added sugar.
Available in Green Apple, Mango with Passion Fruit and Red Fruit flavours, the line is made with natural ingredients, highlighting only the fruity flavor and zero calories. Concentrates can be used to prepare beverages such as flavored water, iced tea, soft drinks, alcoholic and non-alcoholic beverages, allowing for a variety of everyday uses.
“People are increasingly looking for delicious products, but it can be part of a routine that values well-being,” explains Thiago Zanon, Commercial and Marketing Director at MONIN Brasil. “The launch of PURE by MONIN in Brazil contributes to strengthening an emerging segment of the Brazilian market, providing a solution that meets this demand and encourages new ways of creating and consuming different beverages on a daily basis,” he adds.
According to a survey conducted by strategic innovation consulting firm Stellarix, the global market for sugar-free beverages could exceed $24 billion by 2030, with more than 46% average annual growth.
The PURE by MONIN line is now available in two formats: 330 ml, already in supermarkets in Oba (São Paulo), Mondial (Rio de Janeiro), Festival (Paraña) and Verde Mar (Minas Gerais), and 700 ml, intended for professional use in bars, restaurants and cafés, with national distribution. MONIN, which has a presence in over 160 countries and seven global production units, recently opened its first industrial unit in Brazil in September 2025, highlighting its investments in the Latin American market.