MONIN Virtual Bartender connects technology and cocktails

Artificial intelligence (AI) is increasingly integrated into people’s daily lives, and this technology is now reaching the world of beverages through Virtual Bartendera digital tool launched by MONINbrand of aromatic solutions for drinks and gastronomy. Available via WhatsApp, the platform combines technology and creativity to help create alcoholic and non-alcoholic drinks with a focus on practicality and diversity.

Based on the MONIN portfolio and everyday ingredients, the tool offers recipes, personalized suggestions and preparation tips, demonstrating the potential application of the brand’s products in different contexts.

“We have observed a growing consumer interest in solutions that combine convenience and personalization when preparing drinks,” says Thiago Zanon, sales and marketing director at MONIN. “Virtual Bartender acts as a facilitator, making cocktail creation accessible to everyone,” he adds.

Developed in partnership with mixology and technology experts, the tool adapts to the preferences and needs of each user, offering suggestions for various occasions, from a coffee at the office to a drink at events or relaxing moments. In addition to facilitating the creation of recipes at home, the solution can also be used by bar and catering professionals, helping to improve knowledge and expand the repertoire in the development of new recipes.

Interaction with the platform is simple and intuitive: just send a message to the number (11) 99714-6650 on WhatsApp and start the conversation. The user can indicate their usage profile – consumer, bartender or reseller –, ask questions, request recipes or even send photos of the ingredients available so that Virtual Bartender can suggest preparations step by step. Use of the tool is only permitted for users over 18 years of age.

Website: https://www.monin.com.br/