El streaming I’m the star of the video. MTV, which launched in the West as a phenomenon with this Video killed radio star (the video is the star of the radio), it is not the brand that was, and the arrival of Hollywood mergers seems to want to make a definitive breakthrough throughout the world. Amid the deflation of linear channels (those that have a scheduled channel), Paramount will stop, this December 31, broadcasting in Europe the cable channels MTV 00s, MTV 90s, MTV 80s, MTV Live, Club MTV, MTV Hits and NickMusic, which were included in the bouquets of Movistar Plus+, Orange or Digi TV in Spain, according to confirmation from the company EL PAÍS.
The production company, which is undergoing a profound global restructuring following the arrival of mogul David Ellison, the merger of Paramount Skydance and the announcement of more than 2,000 naked people, will therefore limit its service from 2026 to four channels: the main one, MTV (which in Spain has hosted hits like Coast of Gandia THE Alaska and Mario after evolving from the music video reality showand also move to TNT), Nickelodeon for Kids and Nick Jr. and Comedy Central, discovering many of our country’s comic book punters.
This strategy also follows the announcement that Paramount Network would abandon its presence on DTT also on the last day of the year, moving its broadcasts to the Internet via the Pluto TV platform of free television with advertisements, on which the Hollywood distributor wishes to concentrate its efforts. All these steps are part of a global emissions reduction strategy with the objective of saving $500 million.
In itself, this was not enough change for the future of the company, Paramount Skydance finds itself immersed in the puja to complete with Warner Bros. Discovery, with an offer of 93.250 million euros which wants to convince shareholders that the agreement is better than the one signed with Netflix. The recent merger of the studio, the first in Hollywood founded in 1912, is also punctuated by political controversies of all kinds, such as its lawsuit against Donald Trump for a report on Kamala Harris, the naked presenter Stephen Colbert and the green light at the cinema. Punctuation time 4director accused of sexual abuse Brett Ratner and who recently filmed a documentary on Melania Trump.
Since the 1980s, MTV has been one of the main brands of this media conglomerate. For several decades, these traditional television channels brought nothing but joy and profit to major Hollywood distributors, but today, at least in the United States, television has schedules and channels fell to 64% of total viewers (adding cable and open) in 2021 to 45.1% in four years, according to Nielsen. In its offer to purchase Warner, and unlike Netflix, Paramount also offered to buy all the company’s channels because of HBO, which were set to disappear: CNN news, TNT (renamed Warner TV in Spain), TCM, HGTV and Discovery Channel, Eurosport (from the company after the merger with Discovery). Many of them are headquartered around the world. If Netflix works with the Bugs Bunny company, on the contrary, it will be on the condition that Warner abandons before (in 2026) these assets which today only weigh in the accounts.
MTV, in particular, had lost its identity in a previous way, due to the change of screens of music videos and music, from television to platforms like YouTube or social networks like TikTok. MTV, not Music Television, reinvented itself as a series more focused on quotes or real-life programs such as Teen Mom, Catfish, Moron and Jersey Shore, but along the way there was a whole bunch of secondary channels still dedicated to songs and music videos. In EE UU, for the moment we will continue to follow the channels due to the need for a strategy, although we have canceled programs like Ridiculouswatch videos of pies and curious people who relaunched a large part of the grill, to save costs. MTV Studios, for its part, also produces such popular series as Yellow stoneReno 911!, Inside Amy Schumer, Scream THE RuPaul’s Drag Race. Sea like sea, the future of forever TV channels, which fill pay TV offers almost every year, is bleak.
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