The company was founded by Seu Alaor Amaral (Marcos Caruso), known as the King of the country. In his youth, he was a poor and ambitious boy, until he married the powerful Branca Albuquerque (Ana Barroso) and managed to prove his worth to the girl’s family by becoming one of the most successful men in the Midwest.
Zila, in turn, is married to his son Alorzenio (Daniel de Oliveira), with whom he has Nian (Isabelle Drummond). Alawar, a widower, decided to hand over control of his business to his son and daughter-in-law.
Isadora Cruz will play the hero Agrado. She is the daughter of Janet (Letitia Spiller), Zella’s sister, who was the victim of a scam years ago. During the story, Agrado will become involved with João Raúl (Philippe Bragança), a country music star.