Broadcast television faced a trial by fire in December, between the heat and the outings before the end-of-year holidays The rating of most programs is very low. And an example of this was seen this Monday evening: neither the Martín Fierro Film and Series awards ceremony nor one of the most anticipated challenges of MasterChef Celebrity They set new standards in terms of viewership this long weekend.
This Monday at 7 p.m. the broadcast of the Aptra awards ceremony for the best cinema and series began on the red carpet, hosted by Sabrina Rojas, Tartu and Guido Záffora. With a lower limit of 1.3 points, the special took third place in the slot. The evening’s stars showed off their looks and expressed their expectations for a relatively new recognition for the industry. This is the second time that América TV has broadcast this party, which caused a lot of excitement last year due to the famous political rift between the actors. The series with the most nominations was The Eternaut, envious And in the mudthe spin-off of The edge. On his part crib And Homo Argentum These were the films that were shortlisted most often. The preview achieved 2.6 points, placing it in fourth place among the most-watched cycles of the evening.
After 8:50 p.m., the ceremony led by Teté Coustarot and Luciano Cáceres began with welcoming remarks by Jorge Macri, head of government of the city of Buenos Aires, and Luis Ventura, president of the Association of Argentine Television and Radio Journalists (Aptra). The party started with a smooth 2.5 points, fourth place in the group Telefe News (7.2), Telenight (3.5) and blessed (2.8). “It is the second step we are taking in the firmament of cinema and series. This is our demand to have more rooms, and that is why we are bringing the industry together in this awards ceremony,” emphasized Ventura in his welcoming speech.
Minutes after 9:30 p.m. The competition began between the specials of Pasapalabra with Germán Tripel, María Abadi and Luis Bremer against Florencia Otero, Liliana Franco and Andrés Gil against Good night familywith an important advantage for Telefe. The cycle led by Iván de Pineda initially led the band with a peak score of 7.6, while Guido Kaczka took second place with 4 rating points. During the Martín Fierro ceremony with the homage to the film Nine queens it remained at four with 2.8.
After 10 p.m. Telefe was leading with 9.1, followed by Eltrece with 4.4 and there the ceremony climbed to third place with 3 points. Minutes later it started MasterChef Celebrity with a floor of 9.9. The challenge of the evening was a classic of the program: cooking for two behind a wall without direct communication. Marixa Balli, Emilia Attias, Leandro “Chino” Leunis, Maxi López, La Joaqui, Claudio “Turco” Husain, Susana Roccasalvo and Agustín “Cachete” Sierra literally had to scream the recipes out loud. “The most important thing tonight will be precision and camaraderie. They must come to an agreement across the famous wall,” said Germán Martitegui.
For his part, Guido Kaczka remained second in the group with a peak score of 4.5 points, while América continued with 3.0 points Welcome to win with Laurita Fernández, received a grade of 2.1. At 10:45 p.m. Mario Pergolini came along Another lost day, with a 3.4 floor. The host spoke hand in hand with Fernando Bravo about his love of radio, television career and current media; The Eltrece cycle remained second in the area above 3 points.
In the Telefe cooking reality show, the results were different: Maxi and Susana presented a baked chicken with mushrooms and tart potatoes, which was praised by the jury, La Joaqui and Emilia cooked entrails with raw ham chips, tropical criolla and mashed potatoes with many differences; Chinese and Turks chose haddock with lemon cream, endive, peach and potatoes, and Marixa and Cachete chose portobello fettuccini, cured ham and pistachios, which were successfully accepted. Finally, the gold and silver medals went to Balli and Sierra, while Attias and La Joaqui went on the last chance night.
On a long weekend with very weak ignition and numbers well below normal, MasterChef Celebrity led with 11.6 points. The Martín Fierro awards ceremony ended in 2.1, without political speeches and with the golden film statuette for Natalia Oreiro and the series for The Eternaut. Despite the offerings, open television continues to lose power, and that’s something to keep in mind.
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