According to Ted Sarandos, “there is no reason to believe that the film itself is better, regardless of screen size.”
Ted Sarandos, co-CEO of Netflixgave a controversial opinion on the Barbenheimername given to the first simultaneous of barbie And Oppenheimer in cinemas around the world. The statement was made this Friday (5), after the streaming giant announced the acquisition of the entire archive from Warner Bros. Entertainment, including studios HBO and HBO Max, worth approximately US$82.7 billion.
In a recent interview with The New York Times (via Variety), Sarandos said 2023 blockbusters would have “had as large an audience” on the streaming platform as in theaters. In another interview with the magazine Team he previously said that films shown in cinemas “are dead” and that the traditional experience of going to the cinema is “outdated”. According to him, the Netflix would be to “save Hollywood”.
“Both films would be great for Netflix. … I don’t think there’s any reason to believe that certain types of films work or not. There’s no reason to believe that the film itself is better, regardless of screen size, for everyone,” he said. Sarandos. “My son is an editor. He is 28 years old and watched Lawrence of Arabia on his cell phone.”
One of the biggest doubts among the public concerns the changes in the showing of films in cinemas that the company can now promote. THE Warner Bros. has always focused on producing for the big screen, while Netflix prioritizes streaming premieres and shows only short screenings of selected features.
Asked about the type of content suitable or not for the Netflixthe CEO responded, “I don’t think there’s a simple answer, because the best version of something might work very well for the Netflixbut it just hasn’t worked so far. There are obvious examples, like we don’t produce breaking news and so on, because I think there are many other outlets for that. People don’t come to us for this type of content. »
After leaving Scott Stuber of the presidency of Netflixin January, Sarandos said the platform had no plans to change its “strategy or mix (of licensed and original films),” and argued that streaming original films “attract some of the biggest audiences in the world.” “It’s always going to be this mix of first-hand releases, second-hand releases and a huge catalog,” he said. “We believe this formula is the most effective in entertaining the world.”
In an interview with Variety, Sarandos He also questioned the “45-day window”, a period of exclusivity defended by audiovisual professionals so that films can only be shown in theaters before arriving on streaming platforms.
For him, the current state of the box office is a sign that people want to “watch films at home”. “What is the consumer trying to tell us? That they would like to watch movies at home, thank you. Studios and theaters are fighting to try to preserve this 45-day window, which is completely out of step with the consumer experience.”
About Barbenheimer
barbieof Warner Bros.was the most commercially successful film of 2023, topping the global box office rankings. The feature film directed by Greta Gerwig and featuring Margot Robbie And Ryan Gosling exceeded $1.4 billion.
Oppenheimerof Universalwas no slouch, achieving a worldwide box office of $975.8 million on a budget of around $100 million. Directed by Christopher Nolanthe film won the Best film node Oscars 2024and won a total of seven figurines. The cultural impact of “Barbenheimer” also went far beyond the financial aspect, becoming an unprecedented marketing and public conflict.
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