Jersey number 10 of the Brazilian team and number 11 of Real Madrid, the player will be one of the global pillars of Adidas, with a presence in global campaigns and, mainly, in Latin America.
Internally, Rodrygo is considered Adidas’ biggest bet on a Brazilian since Kaká. The choice of the German manufacturer for Rayo is explained by the more comprehensive conditions of the agreement.
The deal was facilitated by the fact that Adidas is also the supplier to Real Madrid and the official sponsor of the 2026 FIFA World Cup.
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