The year 2025 is coming to an end, pornhub released his long-awaited Annual reviewan annual report that once again reveals the habits Consumption of digital pornography as well as cultural, technological and social trends on a global scale.
The platform – owned by Canadian conglomerate Aylo, formerly known as MindGeek – remains the most visited porn site in the world and that 21st most visited page overallsays the official summary.
Pornhub was founded as an open portal for sharing professional and amateur pornographic videos, allowing viewing, uploading and tagging of content. However, strict controls have been in place since December 2020. Following a scandal involving unconfirmed publications uncovered by The New York TimesThe company removed millions of videos from unverified users and reduced its catalog from 13 million to 4 million.
It has also faced regulatory tensions in recent years, such as the blackout in France in June 2025 after a law was passed requiring age verification using official documents, and the implementation of the same requirement in the United Kingdom under the Online Safety Act 2023.
The ranking of countries with the highest traffic in 2025 shows little change at the top, but clear movements elsewhere. According to Pornhub, The USA remained the main consumer countrydriven by its population of more than 300 million residents and its historical local distribution.
Second appears Mexicowhich improved by two places compared to the previous year, an increase indirectly influenced by external circumstances: the fall of France in the ranking due to the access block following the controversy surrounding the age verification law.
The Philippines once again took third place, a presence that also influenced other search trends and time spent on the platform.
Fourth place is occupied Brazilwho advanced three positions, followed by Germanywhich achieved an increase of one position compared to 2024. FranceDespite regulatory issues, it remains in the top 10 despite falling four places. United Kingdomalso affected by the new verification laws, lost three places this year. The top 10 is complete Italy, Spain and Canada.
The report also describes how much time users spend on the site during each visit. This data reveals interesting changes compared to last year. In 2025, the global average was 9 minutes and 33 secondsa slight decrease of seven seconds compared to 2024.
The country that spent the most time in front of the platform this year was Japanwith an average of 11 minutes and 2 seconds per visita significant jump compared to the 9 minutes and 42 seconds reported in 2024.
Another surprise of the year was Philippineswhich will increase from an average of 9:01 minutes in 2024 10 minutes and 53 seconds in 2025, an increase of almost two minutes. In contrast, Mexicowho had been the leader in 2024 with 11:01 minutes, fell back after an average of nine positions 9 minutes and 17 seconds.
The differences also vary depending on age: users aged 65 and over stayed with them the longest 121 additional seconds compared to the annual average, while the 18 to 24 year old group spent 26 seconds lesswhich pushed the global average down.
Pornhub’s report also examines which searches dominated the year. For the fifth year in a row, “Hentai” was named the most searched term in the world, followed by “Milf” and “Pinay,” the latter due to growing traffic from the Philippines.
The platform also introduced its most popular stars of the year. Alex Adams took first place with a cumulative score 4 billion views in total. In second place was Angela White, while Violet Myers took third place.
The controversial influencer came in fourth place Bonnie Blueknown for his scandals and sex marathons.
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