The recent NAOS Strategy Awards ceremony coincided with the conclusion of an institutional week highlighted by the return to the public agenda of iconic garments previously worn by Queen Letizia. This gesture brought back memories of family moments such as Infanta Elena’s 60th birthday, celebrated on December 20, 2023. For this festive occasion, Letizia also opted for the dark gray and white tweed trousers from the brand Maje, a piece that she wore again at this ceremony, as the media extensively reported on Hello! The context of the reappearance, along with the proximity of the Christmas holidays and the long-awaited return of Princess Leonor and Infanta Sofía to La Zarzuela Palace, offered, according to ¡Hola! a nuance of continuity and symbolism for the monarch’s institutional performance.
At the event, the XVI. NAOS Congress, the XVII. and XVIII. edition of the NAOS Strategy Awards. These are awards that recognize family, school, business, community and health initiatives that aim to promote balanced diets and physical activity, as well as raise awareness of obesity and its impact on health in Spain. As described by ¡Hola! published, Queen Letizia, as Honorary President of the NAOS Strategy, presided over the event, which was given symbolic weight by the choice of clothing and the development of the awards, in a week marked by her commitment to health and youth issues.
The middle hello! reported that Queen Letizia opted for an executive outfit consisting of a fitted black blazer, a black knitted crew-neck sweater, low-heeled ankle boots in the same shade and the aforementioned tweed trousers, to which she added a thin belt to emphasize the silhouette. According to the media report, this choice was integrated into the sequence of the queen’s outfits throughout the week, such as the black pinstripe suit and the purple blouse adopted by Felipe Varela – a piece that she had not shown for more than a decade – as well as a gray wool dress with a crossover neckline from the brand Cortana, adjusted with a wide belt and accompanied by high boots. The selection was made according to ¡Hola! interpreted as a strategy aimed at highlighting the previous wardrobe and adapting previous garments to new institutional activities.
In the days before the award ceremony, the monarch chaired the annual meeting of the board of trustees of FAD Juventud, an institution of which she is honorary president and whose aim is to improve the opportunities and well-being of youth. He then took part in the commemorative events of the twentieth anniversary of the Fundación del Español Urgente (FundéuRAE), where he shouted “¡Hola!” gave a speech that was considered exceptional for its strong defense of language use.
The NAOS strategy is an institutional program that recognizes the work of institutions and professionals in promoting healthy eating habits and promoting physical activity as a means of combating obesity trends and their health consequences in the Spanish population. Like ¡Hola! reports, Letizia has expanded her commitment to this goal and has actively participated in the visibility of projects supported by both the public and private sectors that advance public health policies in Spain.
The focus of the week’s institutional agenda demonstrated the concentration of actual activities on issues related to youth and health, highlighting the overlap of commitments to improving the quality of life, education and collective well-being. The middle hello! reported that these aspects were reflected both in its role in the NAOS strategy and in its interventions in the area of inclusive language and social dialogue in issues of prevention and health promotion.
On the other hand, the symbolic meaning of the garments chosen by Queen Letizia lies not only in their reuse, but also in the recreation of important moments in the family and official sphere, a practice carried out by ¡Hola! as an example of managing and updating institutional clothing. This practice added to both the media attention and the significance of the events in which the monarch participated during the week.
Regarding upcoming commitments, Hello! reported that the royal family will announce on Friday whether new institutional appointments will be on Queen Letizia’s agenda the following week. The family calendar takes into account the proximity of the Christmas festivities and Christmas Eve, days that will take place in the Palace of La Zarzuela, where the return of the King’s daughters is expected to celebrate with the family.
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