rebranding and sustainable energy

1. Goodbye Cepsa: Moeve accelerates change in its service stations
2. Objective 2026: 500 stations transformed
3. It’s not just a label: it’s how the experience changes
4. Digital ticket, sustainable washing and more services
5. Shops and cafes: Moeve Market and R’SPIRO
6. Parcels and delivery: the new hook on the road
7. 3.5 million in Moeve gow and the Multienergy Plan
8. Surprising data: sales, employment and notoriety
9. The 2030 plan: Positive Movement and key investments

Goodbye Cepsa: Moeve accelerates change in its service stations

More and more Moeve service stations And less than Cepsa. The old gas station sign extends the change of nameaccompanied by a transformation of the establishment itself.

Objective 2026: 500 stations transformed

to move emphasizes that he will enter next year 2026 with 500 service stations transformed of Cepsa to Moeve in cities and roads all autonomous communities of SpainIn Portugal and in Andorra.

This means that in about a third her grid has already been implemented new brand.

It’s not just a label: it’s how the experience changes

The company emphasizes that the transformation is not limited to change the Name Cepsa for that of to moveand replace some company colors by others.

to move converts your gas stations in new spaces more digitizedin which they integrate new sustainable energy options.

Ultra-fast charging and 100% renewable energy

Boasts of having deployed “one of the largest ultra-fast electric charging networks at gas stations all over Spain and Portugal ».

This network provides 100% renewable energy and it’s already done more than 260 ultra-fast charging spaces operational (150kW), access public and free. The chargers are capable of recharging the 80% battery of a car in an estimated time between 10 and 20 minutes depending on the model.

Solar panels in stations

The bet on renewable energies This also results in many gas stations They run on electricity obtained from solar panels installed there.

Digital ticket, sustainable washing and more services

Additionally, customers can use the digital ticketin addition to a car wash, Moeve washwhich works with biodegradable products.

Shops and cafes: Moeve Market and R’SPIRO

The trick that to move aims to give its network gas stations also arrives at shops and cafesin which it reinforces the quality and varietythanks to the sale of fresh produce In Moeve Marketand of premium coffee and pastries in their corners R’SPIRO.

Parcels and delivery: the new hook on the road

In the gas stations/electric stations also includes new services of parcel and deliveryconcentrating part of the daily demands of customers.

3.5 million in Moeve gow and the Multienergy Plan

Around 3.5 million customers They are already participating in Moeve Gow loyalty programwho offers discounts and promotions at gas stations and associated businesses within their reach and gives them the opportunity to acquire the Multi-energy plannext to Naturgywhich combines the hiring of light and gas with discounts of up to 30 cents per liter in supply and up to 15 cents per kWh in electric recharges.

Surprising data: sales, employment and notoriety

Pierre Yves Sachetdirector of Mobility of to moveexplains “that we are moving forward with a firm step in the transformation of our network. Moeve is a commitment to quality and the customerand the best example is this renovated establishmentsdesigned as places where i want to bewhere experience can be personalized and is available many daily services. We will continue on this path convince more people every day with our offer in energy and mobility“.

to move emphasizes that he achieved consolidate the new brand In key areas. The proof is that the sales of service stations with the new brand Already exceed to its previous stations Cepsa.

He external job portal receives approximately one 35% more visits of the transformation.

The company manages a Ipsos studyan independent market research company, according to which Moeve is already best known by society: users prioritize Get ahead of Cepsa inside spontaneous recognition energy and mobility brands, being 20 points above of the objective of fame that the company would continue in a year.

For Jose Maria Solanadirector Global brand of to move“the company is doing well Alright transforming your name and its cultureand the brand is consolidation even faster than expected. Today, to move represents the sector’s aspiration to transform the energy and mobility and you already have one greater brand recognition to that of its predecessor in attributes such as sustainability, innovation either proximity“.

The 2030 plan: Positive Movement and key investments

to move started ago three years to deploy your transformation strategy 2030, Positive movement. He also sold the 70% of its assets exploration and production, develops the Andalusian Hydrogen Green Valley and reached the construction equator of your new 2G biofuel plant In La Rábida (Huelva)with the aspiration of becoming a reference for the energy transition In Europe.