the MTV Brazil It debuted in 1990 and influenced several generations of Brazilian youth. The Native American broadcaster inaugurated a new era of popular culture, and in the 2000s, she established herself as an icon of television entertainment in the various countries in which she operates.
Today, due to the threat of video platforms like TikTok and YouTube, MTV, now owned by Paramount Skydance, will shut down the majority of its channels, including in Brazil.
Since 2013, the “old MTV” has ceased to exist here: the brand continues to exist among pay TV options, but in a different context.
During more than three decades of broadcasting, the Brazilian MTV channel has unveiled names such as Marcos Millon, Fernanda Lima, Zeca Camargo, Marcelo Adnet and Tata Wernick. He left a legacy of programs that shaped the aesthetics, mood and consumption of music in the country. Next, remember 9 shows that defined an era on MTV Brasil.
MTV CD
The program, broadcast in the late afternoon, reinforced the habit of requesting songs by phone on television and had the distinction of bringing fans and artists together in an era before social media. The ten most voted clips by the channel’s audience are presented, in a ranked format, sometimes including guests as well.
The program debuted in 1990 with Astrid Fontenelle. It was broadcast until 2006, and was led over the years by presenters such as Coca Lazzarotto, Sabrina Parlatore, Sara Oliveira, Luisa Micheletti and Carla LaMarca.
MTV Audio
A classic that remains in the imagination of Brazilians, the imported program format mtv unplugged, From the United States. Here, Lijiao Urbana, Gal Costa, Rita Li, João Bosco, Charlie Brown Jr. and Titas recorded historic performances on the programme. After being shown on the network, they were sold as CD and DVD albums, elevating MTV to product status.
Rockgull
On air between 1995 and 2008, and briefly between 2011 and 2013, the format won over audiences by mixing humour, football and music. With catchphrase-filled narrations from Paulo Bonfa and Marco Bianchi, some of Brazil’s leading musicians strapped on their shoes and faced each other on the field.
The lists are updated every year. Names like Samuel Rosa, of Skank, Supla, members of CPM 22, Planet Hemp, Ira!, Cidade Negra, and Engenheiros do Hawaii passed by.
The worst clips in the world
The show was a parody of music videos deemed corny, cheesy, or just plain bad — making fun of everyone from minor artists to superstars like Michael Jackson. The program began in 1999, under the leadership of Marina Persson, but became known more for the acid humor of presenter Markus Mion, in the 2000s. It reflected MTV’s irreverent style, with fast editing and exaggerated effects.
Hermes and Renato
The comedy group made its mark on the channel with sketches that initially focused on two characters, Hermes (Marco Antonio) and Renato (Fausto Fanti). Broadcast between 1999 and 2009, the show focused on silliness and outrageous humour, with a style characterized by improvisation and a low budget. The group, also formed by Adriano Silva, Bruno Sutter and Felipe Torres, has influenced a generation of comedians.
Point B
Broadcaster Penelope Nova was known for her treatment of sex and luxury without taboos in the programs she led on the channel. Among them, bpoint, Who responded in an educational and relaxed manner to questions on the topic sent by the audience, especially young people. The attraction was shown between 2003 and 2007.
MTV Scoop
Presented by Danny Calabresa and Pinto Ribeiro MTV Scoop He created a parody of traditional newspaper shows, presenting real news daily with humor, improvisation, popular references and criticism of the media. It was shown between 2009 and 2013 and achieved great success among young audiences.
Kiss Sabo
The reality dating show, run by Daniela Ciccarelli between 2005 and 2007, offers an innovative format that combines humor and fairy tales. In the dynamic, three suitors compete for the attention of one participant. Sometimes the “frogs” were men, sometimes women. The program also had versions aimed at LGBT+ audiences, and others that featured celebrities, such as singer Felipe Delon.
Fat go go
Brazilian punk rock icon and Ratos de Porão member João Gordo has performed a series of captivating performances on MTV. Fat go go It was a relaxed program of interviews, with guests ranging from indie bands to big names in music – such as Chorao, from Charlie Brown Jr., who was interviewed in 2005.
