The island of temptations It is broadcasting its ninth edition and is already preparing its tenth season, thus consolidating a more than confirmed success. However, the producer must work a lot until you get to what you see on the screen, especially in the castingswhere they must avoid participants who are going as they go.
This was stated by Juan Ramón Gonzalo, general director of the production company Cuarzo, during a meeting with the press in which he was 20 minuteswhere he not only explained that it took them five years to sell the format to Mediaset, but also profited from the audience data.
“We are at the worst point in the chain, so the merit is much greater“, assessed the director, who also sees these figures as even more important given the fact that “the advertising load is a beast”: “We have advertising occupancies of 30%, plus what we have in the program which, as you have seen, this year absolutely everything is sponsored.”
To achieve this victory, without a doubt, what they focus on the most is finding the participating couples: “It’s very complicated to find the foundry. You have to devote time and we are looking for couples almost all year round“.
Juan Ramón Gonzalo emphasized that in addition to opening the selection to the public, they also continue to “directly search” for couples, because it is “the best way” to not “have too many.” people who come to what comes.
And, according to the Cuarzo official, some people who sign up try to deceive them. “We often find out that they are not in a relationship and that they are only coming to what they want. When we start asking them the questionnaire about This past together does not exist“, he assured.
“Even ex-partners, who have this past, but they are ex-partners. “You have to do a lot of interviews with each of them to try to make sure that everyone who goes there is a real couple,” he added.
About The Author
