For centuries, the use of cosmetics has played a central role in defining social structures. Foundations, eyeliners and lipsticks are historically tools for emphasizing features, changing the appearance of the face or highlighting parts of the body, such as the chest. However, as the number of people turning to these products to address insecurities or increase their visual impact increases, a counter movement is gaining strength: appreciation of the natural, makeup-free face.
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To understand what is behind this choice, psychologist Tara Well, from the Department of Psychology at Columbia University, analyzed studies and research related to the behavior of individuals who prefer not to use any type of cosmetic adornment. According to her, the decision is not accidental and reveals specific aspects of personality, routine and social positioning.
Why don’t some people like to wear makeup?
Experts emphasize that the motivations go well beyond an aesthetic question. Among the main reasons identified are:
Many people put the health of their skin above any visual concerns. Avoiding makeup reduces the risk of irritation, allergies or overloading the dermis.
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Practicality and convenience:
For some, the process of applying makeup and maintaining your look throughout the day can be considered tiring, laborious or unnecessary. The natural face, in this case, is associated with a simpler and less complicated lifestyle.
Rejection of social norms:
Since the use of makeup is historically linked to aesthetic standards and social demands, not using it can be a form of resistance. For some groups, a clean face represents an active rejection of cultural expectations considered arbitrary.
According to the analysis carried out by Tara Well, the habit of avoiding the use of cosmetic products can be interpreted as a gesture of greater conformity and acceptance of one’s own image. In some cases, it also functions as an explicit form of protest against pre-established beauty standards.
Ultimately, the researcher explains, this posture aims to strengthen self-acceptance and detach a person’s value from their physical appearance.
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