The 2025 summer season on the Atlantic coast of Buenos Aires shows moderately positive expectations in destinations such as Mar del Plata, Cariló and Pinamar, with good reservation numbers, an updated price list for temporary rentals and with warnings about real estate fraud, according to representatives of the tourism sector and the Buenos Aires Provincial Auctionatory.
Guillermo Rossi, The President of the Auction College of Mar del Plata pointed out that although there are weekends with a very good tourist traffic, the heaviest occupancy is in non-hotel matters probably in the last week of Decemberif the The reserves are around 50%.
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In general, that’s what Rossi said The season looks similar to the previous one, but with the expectation that it will be better. From the university “they recommended rental values for this season a.” 25%, even below inflation compared to the previous year until September”.
Regarding the guide prices, Rossi explained that Nightly rent for a one-bedroom apartment starts at $50,000one of two rooms from $70,000 and one of three rooms from $100,000. In addition, he pointed out that expectations for January 2026 are good and the best prospects are until after the Carnival weekend.
Expectations and tourist movement on the coast
From Cariló, Vice President of the Local Chamber of Tourism, Mauro Moyano, described a different scenario depending on the month. “December is coming very calmly, January is very good and February is calm”he summarized, explaining that tourist movements are expected at least until February 20, bearing in mind that the start of classes has a direct impact on demand, since the majority of regular visitors come from the Autonomous City of Buenos Aires (CABA).
Moyano emphasized that compared to last year, “The season is getting better and that the The values are still at a similar level as in the previous season“. Regarding the forecasts, he maintained this There are no forecasts beyond summer And “The activity goes hand in hand with the economic situation of the country and families”.
The tour guide highlighted the area’s attractions, regarding Cariló and Pinamar, highlighting the connectivity of the city of Buenos Aires, the road infrastructure, the gastronomic and commercial offer and the investments in spas and tourist complexes.
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He also assured that there are options for different budgets and called for it Don’t discourage travel because of prices. “Don’t be afraid of the prices, because There are prizes for everyone. “We have very tight prices,” he explained and called for consultation before making a decision.
Warning about temporary rental scams
The event takes place parallel to the start of the season College of Auctioneers and Public Brokers of the Province of Buenos Aires warned against it growing rise in fraud victims In seasonal property rentalsa problem that repeats itself every summer.
From the entity they warned about Spread of fraud These occur primarily through publications on social networks in which objects are offered that do not exist or do not correspond to the advertised offer, often using false or reused photos.
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The President of Martilleros BA, Luis Colaoexplained that “Every summer there are cases of families who have fallen victim to fraud when renting through social networks, without knowing the person or the supposed real estate agent offering the property,” and explained the different modalities used to complete the frauds.
Colao also warned against this “Attractive properties, tempting prices, low demand and immediate hiring are the perfect hook.”” and pointed out that these maneuvers are also being perfected through the use of new technologies, resulting in economic losses and frustrated vacations.
Recommendations for safe rentals
Given this scenario, both are out of the Mar del Plata Auctioneers College as Martilleros BA had agreed Recommend signing rental agreements through licensed and properly qualified professionals, as a way to avoid deception and conflict.
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Rossi suggested Always ensure that the agent is a licensed auctioneerwhile Colao emphasized the importance of check the entry in the official lists of professional associations, davailable on institutional websites before making a deposit or reservation.
GZ
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