More than a month before the official start of the high season Domestic tourism is beginning to show clear signs of recovery and momentum. In the country’s main tourist destinations are the Reservations for summer 2026 You are already in between 60% and 80%especially for the month of January, a level that exceeds initial expectations of the sector.
The data is relevant in a context characterized by the growth of Traveling abroadwhich had led to caution among tour operators. However, the current records not only improve the forecasts, but also exceed the inquiries from the same period last year.
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Tourist rental, the predominant option
One of the most noticeable features of this season is the consolidation of the Tourist rental as the most frequently chosen alternative by travelers. Houses and apartments prevail through the search for other modalities more privacy, flexibility and comfort.
The demand is particularly concentrated on independent units what they offer Amenitiesa trend that reflects a change in tourist consumption habits, with a greater emphasis on comfort during the stay.
Longer stays and advance planning
Another characteristic element of summer 2026 is this Planning ahead. Tourists no longer wait until the last minute and decide to go ahead medium-long stayswhich in many cases exceed the weekleaving the dominance of short breaks behind us. This behavior helps explain the high rate of early appointments and provides greater predictability for providers in this sector.
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The good reserves are not limited to a specific region. The Atlantic coastwith Mar del Plata Among the most frequently chosen travel destinations it leads the preferences, but the phenomenon is also repeated in the sawsHe Northern Argentina and the Patagonia. The scenario envisages: a widespread tourist movementwith a positive impact on the regional economy and on the service chain linked to the activity.
With these indicators, summer 2026 is shaping up to be a season with high utilizationcharacterized by a more forward-looking tourist, longer stays and a clear inclination towards temporary rental as a form of accommodation.
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