With the flexibility of foreign trade, more and more enterprises are incorporating imported products, and clothing has consolidated itself as one of the items with the highest volume of income. In this context, a famous supermarket chain began offering clothes from the Swedish brand H&M, which is very popular among Argentines traveling to Europe and the United States.
This is Cotto, who first brought a summer capsule containing women’s clothing. As much as he could know informationThe alliance will continue and extend to men’s and children’s clothing. There is also the possibility of importing other products, since the company also sells household items and beauty tools.
The strategy is to diversify its offerings and respond to new consumption dynamics, as demand migrates to international companies at economical prices.
At the moment, the clothes are not listed on the supermarket’s website and are not available in all branches. Those that have modernity are Abasto, Ciudadela, Nordelta, Tortugas, Moreno and Mar del Plata.
As for prices, in some cases they are more affordable than those in shopping centers. Shirts cost around $40,000, pants start at $46,000, and T-shirts cost an average of $20,000.
The integration of international brands such as H&M into supermarkets represents a commercial novelty, facilitating access to imported clothing without having to resort to shipping. courierwhich witnessed a year-on-year jump of more than 200% during the month of October alone. Shane and Timo are driving growth.
It is worth noting that in February a temporary shopping center was set up in La Rural to display goods from H&M, Massimo Dutti, Forever 21 and Berksha for sale.
This phenomenon was expected given the high exchange rate and foreign trade liberalization carried out by the government. The textile sector is one of the sectors most affected in this sense, as many factories are forced to close due to loss of competitiveness.
In its latest report, the Argentine Chamber of Apparel Industry (CIAI) warned of an activity crisis that is leading to the layoff of thousands of workers, and stressed that between January and October 2025, clothing imports increased by 102% in dollars and 154% in volume compared to the same period in 2024.
Total inputs reached 31,232 tons, the highest level recorded for those months. China was the main driver of the jump, with unit prices falling and a 51% share of the total. The average value fell by 21% due to the arrival of more low-cost goods, which intensified competition for local manufacturing.
Meanwhile, brands such as Declathon and Victoria’s Secret have arrived in the country, and others such as Sandro, Mage and Farm Rio are expected to arrive.
H&M, short for Hennes & Mauritz AB, was founded in 1947 in Västerås, Sweden, by Erling Persson. It was originally called “Hennes” (Swedish for “hers”) and sold exclusively women’s clothing.
Currently, it is one of the biggest brands”Fast fashion“In the world: It operates 3,680 stores globally, according to official reports. In recent years, it has begun a restructuring process and has significantly reduced the number of stores: in 2020 the number rose to 4,429 establishments.
The company stated that it is focusing on openings in markets with the greatest potential, and is working to improve the shopping experience in stores and online and adjust its proposals in line with new trends.
The company is part of a wider group that includes other brands such as COS, Weekday, Monki, Other Stories and H&M Home.