Taylor Swift pays R$542,000 bonus to her employees after “The Eras Tour”; watch the video

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Between 2023 and 2024, “The Eras Tour” generated more than 2 billion US dollars (approximately 12 billion reais), consolidating itself as the most profitable tour ever. Part of this financial success goes to those who were on stage and on the road with the singer every day. The distribution of more than a billion dollars in bonuses to the team was already known to the public, but the audiovisual recording of the announcement brought a new element to the story: the spontaneous reaction of professionals upon receiving the news.

The excerpt broadcast on Disney+ shows Taylor Swift meeting some of the team to give them handwritten cards. In one, read on camera, the singer wrote: “We traveled the world like we planned to. We delighted the audience, but we also missed our family. My gratitude doesn’t come from a bank, but here’s a bonus just to thank you. Love, Taylor.”

Although the exact amount was hidden during the editing of the documentary, speculation suggests that each member received around R$542,000. In the images, musicians and dancers are moved, hugging and thanking the artist, in a scene that quickly spread across platforms such as X, Instagram and TikTok.

To understand the story

“The Eras Tour” traveled through dozens of countries for almost two years and became a benchmark not only for its fundraising, but also for its logistical dimension. The economic impact of the project placed Taylor Swift at the center of analysis of the global entertainment industry, and the decision to share a significant portion of the profits with the team began to be frequently cited as an example of managing large artistic productions.

The video is part of the documentary series “The End of an Era”, broadcast on Disney+ this Friday (12), with two first episodes. The production follows behind the scenes of the tour and includes tense moments, such as the terrorist threat episode that led to the cancellation of a show in Austria. Regarding the case, Swift said, “We escaped a massacre,” a statement that also appears in the series.

Since its premiere, the documentary has been well received by specialist critics. On Rotten Tomatoes, the production has an approval rating of 86%. Britain’s Daily Telegraph newspaper gave it five stars and said the series had the potential to “convert even the toughest skeptics.” The Guardian gave the production four stars and noted the emotional impact of reporting on the threat experienced during the tour. “It’s impossible not to feel the pain,” the outlet wrote.

NME adopted a more sober tone, with three stars, but pointed out that the strongest moments of the documentary are precisely those in which the singer appears vulnerable. “The tears sparked by the terrorist project reveal the emotional weight of celebrity,” he published. The Variety site, in turn, highlighted the attention paid to the tour team, saying that it would be possible to produce an entire series dedicated only to the professionals who accompanied Swift around the world.

On social media, the bonus section quickly became one of the most talked about in the documentary. Fans praised the singer’s attitude, while users highlighted the importance of valuing workers who work outside of the main sector of the entertainment industry.