Telecinco tries again with The right price. The competition, very popular in the 80s and 90s, returns with new sections in which participants will have to discover, “without exaggeration”, the fair price of the different items. This Tuesday, Mediaset officially announced the launch of the production of this new stage of the competition in collaboration with the production company Fremantle, and the search for participants for it.
Carlos Sobera will be responsible for presenting the competition, as he did in 2021 during the last stage of the program in Spain. Then, it was also Telecinco which chose to recover the emblematic format, with the same presenter and the same production company. Then it was programmed against Pasapalabra and its audience did not meet expectations. Her last broadcast was on June 10, 2021, after which she retired during a scheduling adjustment to move to Cuatro and disappear shortly after.
Telecinco has not yet confirmed the time slot in which the competition will be broadcast. If I did it in the afternoon, it would happen that I shared the afternoon slot with Just the right timehosted by Joaquín Prat, son of the presenter who made him famous in Spain The right price.
The right price It premiered in Spain in 1988. It then aired for five seasons in prime time on the first channel TVE (only in the second season was it scheduled on Sunday afternoons on the second channel), always with Joaquín Prat as presenter. During this edition, which lasted until 1993, the program had audiences that reached up to 20 million viewers and in 1991 it awarded what was then the largest prize awarded on Spanish television to date, when a contestant won a complete series of prizes valued at over 40 million pesetas, a record that stood for nine years.
The journey of the competition in Spain did not stop there. In 1999, La 1 decided to recover the format with Carlos Lozano as presenter. In this case it is a daily competition, broadcast in the afternoons from Monday to Friday, with a shorter duration and with smaller gifts than in its prime time edition. Prices were calculated in euros so that viewers could adjust to the new currency, which came into effect in 2002. However, viewing figures did not follow suit and before the euro became the official currency, the program was canceled in 2001.
Antena 3 also picked up the format for a short time. In September 2006, broadcasting began, then presented by Juan y Medio, and again on a daily and afternoon strip. However, the audience data was even worse than that obtained years before in the afternoons of La 1 and, after moving it to the morning slot, it was definitively canceled.
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