Television channels unite against Zezé di Camargo; to understand

Recent statements from Zeze Di Camargo directed towards SBT and Silvio Santos’ Girls had a negative impact on the television market and exceeded the limits of the channel founded by Silvio Santos (1930-2014).

The episode continued generate discomfort also on other open television networks, which are following the case cautiously.

In the refrigerator

According to information published by the NaTelinha website, industry leaders reacted with surprise to the content of the singer’s speeches. The predominant observation behind the scenes is that at present, the image of the artist has become a risk for programs and broadcasters, which led to the informal decision to keep him out of the program indefinitely.

Still according to the publication, the fear among the channels is that Zezé’s possible participation in television attractions could be interpreted by the public as an approval of the criticisms leveled against SBT. No broadcaster wants to be associated with a direct clash with another network, especially when it involves members of the Abravanel family.

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Zezé received nearly 20 million reais in public funds in 2025

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Zeze Di Camargo

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Zezé Di Camargo recorded a special end-of-year show for Silvio Santos’ channel, but the program will no longer be broadcast

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Zeze Di Camargo teams up with Luciano

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Zezé Di Camargo promoted the Christmas special

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Zezé Di Camargo during the recording of a special show on SBT

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Solidarity with SBT

Behind the scenes, there was a movement of solidarity with the leadership of the SBT. The leaders of different television channels reportedly sent messages of support to CEO Daniela Beyruti and presenter Patricia Abravanel, signaling their discomfort with the public attack launched by their compatriot.

The scenario described is that of an alignment of the main communications groups in the face of the situation, reinforcing the idea that public conflicts between broadcasters are not well received by the market.

Besides the institutional backlash, Zezé Di Camargo also began to face criticism on a personal level. According to NaTelinha, the singer was reprimanded by colleagues and relatives who share the same political vision.

Friends reportedly told him directly that these statements were excessive and considered unnecessary, thus contributing to the current tension.

Remember

For those who have not followed the controversy, in the early morning of this Monday (12/15), the compatriot broadcast a video in which he attacks SBT and the channel’s administration for having invited President Luiz Inácio Lula da Silva to the inauguration of SBT News.

In the recording, Zezé said that Silvio Santos’ daughters were “prostitutes” and even called for the cancellation of the Christmas special he recorded for the channel.

Faced with the repercussions, SBT officially spoke out and confirmed that the attraction would no longer be presented. After the repercussions, Zezé di Camargo released a note apologizing for the use of the term “prostitution.”