Thaynara OG talks about aesthetic pressure and network effects

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Recent research helps measure the impact of this logic of comparison. A study conducted by Boston University School of Medicine in the United States (between October 2019 and June 2021) analyzed the behavior of 175 patients treated in an outpatient dermatology clinic. Using questionnaires, the researchers investigated how the use of photo-centric social networks (such as Instagram and Snapchat), as well as the habit of editing photos before publishing them, affects the willingness to undergo aesthetic procedures.

The goal was to understand why more and more people come to clinics, not with their faces as a reference, but filtered versions of themselves. The results, published in the Journal of Clinical and Cosmetic Dermatology, showed a direct relationship between the intensity of use of these platforms and the search for interventions – a relationship that has become more evident in the post-pandemic period.

For Thainara, this equation starts early and finds fertile ground in youth. “Social media raises new demands that teens don’t even need,” he says. “Constant comparison breeds anxiety, feelings of deprivation, and even the idea that if you don’t have skincare or a viral procedure, you’re falling behind.”

Adolescence inside the filter

When asked about the growing early use of filters and skincare routines, Thenara revisited old conversations with her dermatologist. The warning is straightforward: Adult self-criticism does fluctuate under pressure, and its impact is greater on those who have not yet boosted their self-image.

“It’s common for teens to take a photo with a filter to the office to try to reproduce that face. In their minds, this has a stronger impact. The demand stems from something going viral on TikTok, not from real annoyance.”

The influencer emphasizes that family mediation is essential to understanding what an individual’s desire is and what is a reflection of the bottom line:

“You always have to ask where the need comes from: if it’s because you saw something on the networks or if it really bothers you.”

Lipo, En bloc resection and learning about self-control

Thynara’s path also includes episodes in which outside pressure was beyond her control. The lumpectomy case came even before LED Lipo technology and marked a turning point in his relationship with aesthetics.

“I received so many messages saying I would look better if I had a lumpectomy, so without even knowing what it was, I went looking for it. Within minutes, I concluded I needed it. I almost changed my face because of the comments,” he says.

It was the doctor’s attitude that interrupted this impulse: “He said: ‘Before you grow up, you will regret this’. That frustrated me. I realized that the request was not from me, it was from my subconscious, bombarded by messages.”

Then as the lipo LED reflects, the reflection deepens:

“I always ask myself: Does this come from me or from the information I receive? I do not demonize actions, but today I am very keen to determine the origin of each desire.”

“It seems like they put a magnifying glass on the insecurity,” she adds, recalling that as a public figure, every trait becomes a problem. The result of this process was the maturity of the validation itself:

“If it’s not something that’s bothering me internally, it goes unnoticed. I get a lot of comments about the position of my mouth when I speak. But it’s something that doesn’t bother me enough that I want to change it.”

Comparison and identity: Where empowered self-care comes from

In an age of unattainable standards and the constant circulation of digitally shaped bodies, Thinara makes a central point: reference must be built on the basis of the reality of every body, every area, and every story.

“I, a woman from the North East, 1.60 meters tall and broad-hipped, cannot compare myself to someone with a completely different body type,” she says. “The Internet only makes sense when we assume our own identity.”

For her, that’s the role of creatives today: to offer real diversity, not impossible goals.

“When you take on who you are, the community understands, connects and recognizes. There’s no way to move worlds and money to achieve something that’s not part of your profile.”

When speaking to girls and teens, Thinara goes back to her starting point: naming the origin of the request.

“You have to map out where all your needs come from. What are your needs? What has the algorithm put in your head? That defines a safer relationship with your body.”

He adds tips he’s learned in practice: “Getting inspiration from people similar to you reduces anxiety about unattainable standards. Everyone has a different profile. When we understand that, comparisons become less burdensome.”