the 10 most searched technology words, according to Google

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The transition reveals the new moment for the sector: if 2023 was marked by curiosity and 2024 by the integration of AI into daily life, 2025 stands out as the year of execution. The list of ten most searched words offers a direct insight into the priorities of today’s digital environment, where automation, visual immersion and data protection determine the direction of innovation.

The idea of ​​systems capable of functioning as autonomous agents has attracted worldwide attention. Unlike traditional chatbots, these models plan, decide and execute tasks without constant monitoring. They have become the basis of “digital employees”, who take on tasks such as logistics, reservations and internal analytics, increasing productivity and redefining responsibilities within companies.

With the popularization of headsets like the Apple Vision Pro and new lines from Samsung and Meta, spatial computing has ceased to be a promise and has become part of the household routine. The technology creates three-dimensional environments blending digital objects and the physical world, enabling intuitive manipulation of applications and opening space for new forms of entertainment and work.

3. Post-Quantum Cryptography (PQC)

Advances in quantum computers have raised concerns about future vulnerabilities, leading to the search for encryption that is resistant to attacks that do not yet exist, but are considered imminent. Companies and governments are adopting algorithms that can anticipate this scenario, in an attempt to strengthen data protection in an increasingly sophisticated technological environment.

4. Gemini and the LLM dispute

Integrated with Android and different home services, Gemini has come to represent the multimodal assistant category. Its rise comes amid a dispute between language models seeking to assert themselves in an ecosystem where AI underpins virtually all digital functions.

5. Smart Home Centers

The Matter standard promoted the consolidation of home hubs, which ceased to be accessories and became the center of home automation. Research focuses on systems capable of controlling energy, security and routines in a coordinated manner and with greater autonomy.

6. Sustainable technology

With rising data center energy costs and new regulatory pressures, terms related to so-called green technologies have gained relevance. Demand ranges from AI systems that consume less energy to more efficient batteries, reflecting demand for solutions that reduce the sector’s environmental impact.

7. Security against Deepfakes

In a year marked by electoral processes in several regions of the world, concerns about digital manipulation have become central. Verification tools and digital watermarks have gained ground in searches, fueled by fears of synthetic content capable of influencing public decisions.

8. AI Governance (AI TRiSM)

Companies are looking for mechanisms to monitor risks, avoid bias, and ensure transparency in autonomous systems. The TRiSM concept, which combines trust, risk and security, has become a priority for organizations that rely on increasingly complex and self-managed models.

The combination of CPU, GPU and NPU has become the standard on mobile devices and laptops. The ability to run AI models locally, without relying on external servers, explains the growing interest in equipment that can handle advanced tasks more efficiently and privately.

10. Wearable Devices for Healthcare