Natalia Brusca left Mateo, her 12-year-old son, in the care of his grandparents and ordered an Uber. The goal? The 90s, although the application included Moscow, the former Pachá, the Costanera bowling alley, where she went dancing during her school years and drank 102 with a group of friends. 30 years later, the ritual repeats itself: she visits some of these schoolmates who also left their children in the care of an adult to relive the time that shaped them throughout their lives.
The nostalgic parties that play music from the 90s and early 2000s to dance like there is no tomorrow, the inclusive ones that bring together several generations and even families because here the age indicated on the DNI does not matter as long as it is over 18, those that do not have a VIP area or special guests and those that do not follow current music trends such as Trap or Cumbia RKT are a boom that does not stop growing.
In many cases, behind these major events are icons of the time, such as Tommy Muñoz – historical DJ from Caix, now at the head of LATM -, Javier Zuker – resident of Nave Jungla, now organizer of Quitapenas – and BB Sanzo, radio host of the remembered Radio Z 95 and local ambassador of the foreign bands of the present, who took part in the Anclado event in the 90s. In other cases, they are organized by people who want to dance again and are passionate about the issues that shaped their youth.
LATM +35, organized by Tommy Muñoz, was one of the first and also one of the most popular. The DJ himself says that he felt a very clear signal that led him to produce it: “After a party where I played music in Córdoba, where I was surprised because everyone was over 30 and didn’t stop dancing, I returned home on the first plane and the first thing I read in the newspaper was a note about the boom in +40 parties around the world,” he remembers. It was a party for those who hadn’t gone out for a long time and 99% said “yes”.
The TM (by La Tommy Muñoz) is a success that even surprised the DJ himself: “I thought people would like it, but I never thought it would be so well received,” he admits. “What strikes me most is the energy it brings. Most of them leave their children in the care of a family member for a while and go out to have fun with or without a partner or with their friends. They are people who really want to have fun. The public has found a place of belonging in this space,” he concludes.
Besides dance music and good hitera The spectrum ranges from cumbia, reggaeton and remixed Latin to commercial electronica. Muñoz emphasizes that the location is crucial: “For me it is important that these parties take place in places that take you to an experience, that take you to a special moment in your life. That’s why all the ones we’ve done so far in Buenos Aires have been in Moscow, the former Pachá, a place that everyone who came remembered well. And I also appreciate that people trusted me in the sense that I wanted people to come to them.” In reality +35 is a conceptual event; the idea is that the public knows where they are going and who they are going to meet.” Natalia Brusca has attended these parties almost from the beginning. What stands out is not only the opportunity to meet people his age – he is in his early 40s – but also the return to the club where he went dancing as a teenager: “Pachá is where I spent the best moments of my youth, I fell in and out of love a thousand times, I had fun, I cried and it is priceless to set foot in this place again. I never go out, but every time there is an LA TM I go because there is one “Happy times relived.” he says.
Natalia Brusca has attended these parties almost from the beginning. What stands out is not only the opportunity to meet people his age – he is in his early 40s – but also the return to the club where he went dancing as a teenager: “Pachá is where I spent the best moments of my youth, I fell in and out of love a thousand times, I had fun, I cried and it is priceless to set foot in this place again. I never go out, but every time there is a LATM I go because there is a happy one “Relived time,” he says.
Sabrina Di Claudio, the creator, producer and host from the Forever 90s Party. The 40-year-old communications graduate assures that these years “were marked by fire”. Because of this, now as he moves through his adult life, he admits that he has always tried to return to that place in some way. And every month with a theme party, which, like the last edition, can be spring, Halloween or graduates. Everyone tells a different story and has one Dress code definitely.
The debut was in 2024, although Sabrina had already organized some before the pandemic. The first event took place last year at the Matienzo Cultural Center with a capacity for 600 people. “It was an incredible feeling. We sold out the first edition and confirmed that people needed this space of joy and nostalgia as much as we did,” he remembers. “From then on, it was all expenses.” Sold out. 2025 was our second year and we made the leap to Vorterix, where all editions were also sold out,” says Di Claudio, who defines these meetings as “an experience of the nineties, a journey into the decade from all sides.” A night in which the audience, the music, the emotions and the memories are the protagonists.”
Already at the reception they greet people with retro gifts; There is a glitter stand and 90s banners for photos. But it’s on the track that the magic happens. “We had Argentine music icons of the 90s like Machito Ponce, Los Chakales and Roberto Edgar Volcán. And the visual elements, choreographies and scenography do the rest. It’s a real journey through time,” says the movement’s founder.
The appointment always takes place on a Saturday a month at Vorterix. The next one – and last of the year – takes place on December 20th and has a special theme: the Y2K bug, a possible computer error that was supposed to destroy the entire system and cause the collapse of the world from 1999 to 2000. As always, there will be team karaoke and anyone celebrating their birthday in December will have free entry until 1:30 a.m. upon presentation of ID. In any case, part of the concept is to offer barrier-free tickets in advance at a price of 15,000 US dollars.
Another party that brings together the youth of the 90s and 2000s is La Re Fiesta, where “modern music is forbidden”. It is not only an effective marketing slogan, but above all a statement of principles. Organizer Morena Escandell says the proposal arose from her own need to be able to go out and dance to songs that shaped her youth.
Born in 1990, Morena came across a 90s mix one day and immediately felt a different energy take over her body. “‘I said to myself, ‘How come there isn’t a party where I can dance to this music?’ When you grow up, you no longer look for places where your appearance matters, but for friendly spaces, without prejudice. People aged 18 to 70 come to La Re, including entire families, although the majority are between 25 and 40. Thanks to the relaxed and horizontal atmosphere that the party creates, everyone lives together in harmony. That’s why there are no VIPs or famous guests,” he describes.
With a nomadic spirit, Re Fiesta is migratory in nature and therefore constantly changes locations. The last one took place on December 7th in the Colegiales district, but the tour continues: “It takes place regularly in CABA, Zona Oeste, La Plata, Mar del Plata, Necochea, Miramar, Tandil, Rosario, Córdoba, Santa Fe, Mendoza, San Luis, and recently we added Paraná, Concordia, Olavarría, Neuquén and we continue… We like to walk, get to know each other and also challenge ourselves with new places and works out.” Teams all the time,” he tells Brunette.
Originally anchored in the 90s, there was a single edition on August 30 and there is a desire to hold another in 2026. One of those who acted as host was BB Sanzo, historic announcer of La Z95 and Energy (today he accompanies Santiago del Moro on La 100), who was invited by the organizer to take part in the event. “People are addicted to these parties because there are not many offers for older people. When you stop being young, the possibilities are reduced. And besides, the music of the 90s has not been recycled. There is nothing that replaces what was heard back then,” analyzes Sanzo.
At the C Art Media Complex, Gustavo Sosa takes care of the musical themes Erasure, Depeche Mode, INXS and the famous One-hit wonder these years. There was also a tribute band to the Pet Shop Boys and Jazzy Mel, “the first Argentine rapper,” donned his cap again to sing “Fue Amor.”
“This music was not only danceable, but also fun. Today, a radio that only plays club music and wants to be number one is impossible. That’s why people over 40 and even younger, who don’t like today’s music, go to these parties to listen to these bands,” analyzes Sanzo.
In fact, in Quitapenas, organized by the most rocking DJ of the local scene, Javier Zuker, and his partner Andrés Balaciano, owner and chef of the Loreto Garden restaurant, young people who, thanks to their parents or through a personal search, have discovered the music of the 90s and 2000s, mix on the dance floor with people in their 40s who want to relive the feeling of being alive.
The atmosphere that arises is special and difficult to explain. The 200 to 300 believers who come to each edition ensure that you have to be there to feel it. For those who want to live the experience, the last Quitapenas of the year will take place on Friday December 19th in Lirondo, in the Las Cañitas district. Tickets cost $20,000 as the cheaper advance tickets have already sold out.
To explain the success of this move, Sanzo rehearses an answer: “I think that what influenced you as a teenager leaves an indelible mark. Even today there are people in their 40s who stop me on the street and tell me: ‘Your voice is the voice of my youth’.” sentimental, the emotion. And who wouldn’t want to feel that again?
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