The Slow Love brand, created by Sara Carbonero and Isabel Jiménez, has continued to grow steadily in recent years, even after its acquisition by the Cortefiel group. The brand closed last year with a turnover close to three million … euros and a halfwhich represents an increase of almost half a million compared to the previous year, when revenues were just over three million. Added to this development is total assets which remain around two million euros, consolidating its stability within the fashion sector.
Although they sold the company some time ago, Carbonero and Jiménez remained linked to the project: They maintain a creative presence and collaborate with the company in a lighter role. that in the first years, far from the administrative part which, as they themselves admitted on several occasions, they liked the least.
And the truth is that the tandem formed between the new administrators and the two communicators works. The results clearly show this. The essence of the brand remains intact: this bohemian style, very recognizable in Sara’s daily life, continues to be the basis on which Slow Love is built. This coherence pleased a public who values the authenticity of the project. Although the company is now in the hands of a larger group of companies, the original identity has not been diluted. Management respected the initial philosophy and allowed the designers to maintain the personal tone that has always defined the brand.
Thanks to this stability, and completely in tune with the philosophy of the house, Sara Carbonero can afford to lead the “slow” life that she has decided to adopt. Already during the presentation of the party collection two years ago, she explained that she had been living “more interior” for some time, focused on her inner well-being and less concerned about the exterior. That doesn’t mean it doesn’t work: He continues to promote the company and carries out some collaborations, not many, and according to sources in this media, by his own choice, not for lack of proposals.. The difference from the previous steps is obvious: your exposure to cameras, media or even your own phone is minimal. She focuses on herself, her personal life and her children.
However, this can only arouse interest. From her breakup with Nacho Taboada in late 2023 to her relationship with José Luis Cabrera – whom she met in February last year – her personal life continues to attract attention. She met Cabrera, a businessman, during a trip to La Graciosa with Isabel Jiménez and her then-husband, and their relationship has now lasted a year. The journalist is having a peaceful time, although few details have been revealed because, since her divorce from Iker Casillas, she has not made any statement about her love life.
Before, it was common to see it as the image of products and to assist the press during promotional events; Now this rarely happens. And it’s partly thanks to Slow Love, which is one of his main sources of income and allows him to say “no” to many proposals.
Thanks to Slow Love, which is one of her main sources of income, she can say “no” to many proposals.
The economic growth of Slow Love has consolidated the project in the Spanish fashion sector. It is not common for a company barely ten years old to have maintained stable total assets of two million euros for more than two years. This shows that The decision to join the Cortefiel Group – even if it meant the complete loss of decision-making capacity – was a success. The group’s contribution allowed it to access more resources, improve distribution and expand the brand’s presence without jeopardizing its identity. The company has retained its creative autonomy and a coherent line between its campaigns and what Isabel and Sara represent.
This stability has made it possible to develop new collections and make improvements. And that has been the formula for success. It allowed them to grow…and, especially in Sara’s case, it gave them peace of mind, which was the goal.
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