- Candidates
- More than 70 years of history
Today D-Day is on sale Burger King. BBVA, the bank in charge of carrying out the operation, sets the date for it Receiving offers through the chain. And although Alsea’s goal is for a single buyer to take over operations in Mexico, Argentina and Chile, that possibility now seems distant.
The mark crosses In each of these countries there are three very different realities. In Mexico, the chain ranks second, close behind McDonald’s, the industry leader. In the meantime, In Chile it has a share of around 5.9% in the fast food segmentfar behind McDonald’s 20%. In Argentina, on the other hand, Burger King has more than 100 branches and in recent years has given way to the rise of the local Mostaza with more than 200 branches. and which today occupies second place in the segment.
“If we add to this the peculiarities of the Argentine economy, It becomes unattractive to buy everything in a package. Today the Torrado family is the owner of Alsea almost convinced that she has to sell each business individuallysaid sources closely following the operation.
When the reception of offers is opened by country, it is possible that proposals will emerge, he added. Until now, however Everything indicates that the completion of the operation could be delayed.
Candidates
In Argentina The brand was offered to various corporate groupsamong which the background stands out Inverlat, owner of Havana; the Ecuadorian operator International food serviceswhich already operates KFC and Wendy’s in the country, and Gastronomic Developer (DG), owner of brands such as Kentucky and Dandy. The chain was added to them The landingwho showed interest in taking over the Burger King business.
“Today Everything indicates that the operation will be delayed“I am sure there is still no clear winner,” the sources added.
Although a month ago the owners of The landing They claimed that they were about to close down, the truth is that that is the case today The possibility seems to have cooled. In this context DG seems to have taken the lead.
As El Cronista learned, Owners in Kentucky are preparing a proposal to keep the more than 100 stores that there is the most hamburger restaurant in the country. The chain fits in with the expansion idea of the group, which already has the brands Dandy, Chicken Chill and Pizza Sbarro in its portfolio. The company has wanted to enter the hamburger segment for some time..
More than 70 years of history
Burger King was founded in Jacksonville in 1953Florida. Its founder, Keith Cramer, was inspired by the company that the McDonald brothers had recently started in California. The chain currently operates more than 19,000 restaurants. in more than 120 countries.
The brand integrates Restaurant Brands Internationala group formed in 2014 following Burger King’s merger with Canadian Tim Hortons. Then the holding company added two more brands: Popeyes Louisana Kitchen and Firehouse Subs.
The chain has been working in Argentina since 1989when he opened his first location on the corner of Cabildo and Olazábal, in the heart of the Belgrano neighborhood. The local franchise has been in the hands of the Mexican group Alsea since 2006. There are currently 113 restaurants in 11 different districts.
The mandate to sell Alsea came a delicate moment for the catering industry. With the decline in consumption The industry experienced a decline in sales of up to 30% during the yearaccording to industry figures. In addition, there are cost increases that operators cannot transfer to prices because demand does not confirm them.
We would like to get to know you!
Register for free at El Cronista for an experience tailored to you.
About The Author
