From popularity to financial pressures
Port of India He achieved great fame thanks to him Pink ginMade in a distillery in Carmona. The brand witnessed a boom after it was acquired by the American Fund in 2018 HIG Capital. However, since then, its balance sheet has been far from successful. In 2024 the company was registered Losses approaching 9.4 million euroswith a trading value of approximately 31.2 million 10% below the 2018 peak.
This decline has been exacerbated by Decrease in alcohol consumptionA A trend that has consolidated after the pandemic. This context led to a decline in their sales and pressure on them Margins and EBITDA deterioratedWhich creates imbalances in its financial structure.
A rescue plan with a general guarantee and private banking services
Faced with this critical scenario, the company took legal action Spirits of Seville craft– Negotiating with his creditors a Debt restructuring. The plan stipulates postponing payments until 2031, thanks to A Agreement with entities Such as CaixaBank, BBVA, Bankinter, Ibercaja, Cajamar, etc., as well as with Endorsement of the ICO General Authority. The liabilities affect a syndicated loan of 20 million and two ICO-guaranteed lines of another 11 million. In addition, BBVA and Cajamar contributed Conditional additional financing To approve the plan.
Expects the specified calendar Lower payments in the early years Fees will increase until May 2031, when they will be completed Pay off debts. This plan seeks to reduce the immediate burden and allow room for business adjustments without sacrificing time Brand continuity.
Objective: Keep the brand alive and redirect the strategy
And with this financial maneuver Puerto de Indias aspires to survive to The alcoholic beverage market declined In Europe. The plan involves betting on Foreign markets Where consumption has not decreased as much, such as the United States or Mexico.
In addition, the company is expanding its offer: it is already working on releases With low or zero alcohol content And explore New shapes and flavours. It is a step towards a model that is less dependent on and more sales volume-oriented Conscious consumer Health and lifestyle trends.
A future full of challenges
Although the agreement with the bank provides A respiteAnd the theater remains uncertain. Recovery will depend not only on Reactivate sales Rather, to adapt to new consumer habits. By 2026-2027, the company is confident that The decline in consumption has bottomed out. If not, it will be difficult to make up for the previous bad years.
This financial process demonstrates how complex it is for consolidated corporate brands Alcoholic drinks Navigate in a Environment in transformation. The bet passes Reinvent yourself, reduce risks and diversify marketsAlthough success is not guaranteed.