The night was sharp before the cameras were turned on. He Buenos Aires Convention Center It was presented with a sober and modern aesthetic: black tables, lined up glasses, huge screens and a constant murmur that suggested this wasn’t just another delivery. For the first time this is Martin Fierro Streaming Award and the atmosphere was that of an anticipated debut, with fear, competition and the shared feeling of witnessing a turning point.
The opening immediately set the tone. Luis VenturaPresident of APTRA, stormed onto the stage in disguise Albus Dumbledore by Harry Potter, a gesture that disarmed any attempt at classical celebration. There was laughter, applause and counter-comments at the tables. The message was clear: Streaming Martín Fierro entered the universe, but he did so with his own rules, his confidence and his trademark chaos.
By driving Paula Chaves and Damián BetularThe ceremony unfolded with an agile pace, spontaneous conversations and language much closer to that of a live broadcast than to that of a traditional gala. The speeches not only focused on individual developments, but also focused on teams, communities and collective processes. The award ceremonies began their evening in this context.
The first part of the night recognized Seba de CaroGelatin, as columnistfollowed by the award ceremony Currentlythat remained in the hands of Angel answers, the Bondi cycle conducted by Ángel de Brito. “Thank you to all the people watching us, to all of us from all over the world in this very democratic place Streaming. “Thank you all so much and hang in there, Bondi,” the presenter said. In the category The most borderline streamingthe recognition went on The Turkish thingfrom La canchita TV, which confirms that the disrespectful side also has its place in the ecosystem.
The category Female ride-along consecrated Yoyi Francellafrom Luzu TV, while Martin Garabal was recognized as male humorous character. Although he wasn’t in attendance, his award was one of the most talked-about of the evening and highlights the importance of self-referential humor in streaming. The federal nature of the format was also justified: Cabaret Voltaireof toast (Rosary)And Blue dollarfrom The house of streaming (missions)announced the award Best federal programexpanding the map beyond Buenos Aires.
In the sports sector Flavio Azzaro he took the statuette with him Sports journalist voice for his work at AZZ, during Momi Giardinafrom Luzu TV, was awarded as female humorous characterwith a speech full of emotions and a sense of belonging. “The first thing I have to tell you is that I laugh at myself a lot. Make your traumas laugh, it’s the best thing that can happen to you.”the dancer advised. The evening continued with one of the most famous awards: Angela Torres was consecrated Breakthrough talentsolidified its growth in the streaming space and received sustained applause. “I don’t understand anything. This year has completely gotten me.” shocked“, remarked the actress.
Journalism experienced a high point with the award Informativethat was shared by Segurola and Havana (Future Rock) and The morning (Infobae). The team of Infobae He took the stage visibly excited and defined his proposal as “Journalism of the 20th century with tools of the future”alongside the expectation of the channel expanding to 16 hours of programming per day in 2026, one of the strongest announcements of the evening.
Music also had its place Thanks Mercedesfrom OLGA, winner as Special music showwhile Let’s take care of football (CEF)from AZZ, won the category sport. The award on female driving it was for Nati Jotafrom OLGA, who left one of the most representative sentences of the gala: “We have arrived, we are no longer extras in a Martín Fierro of traditional media”a statement that summed up the spirit of the event.
The rhythm of the ceremony was maintained with the recognition of Stream Conicet: Seabedfrom Schmidt Ocean Institute, as Special gearboxa preview of the big conclusion of the evening. Later, National industryof gelatine, was awarded in the category Politicallywhile The voicefrom Streams Telefe & LUZU TV, accepted the award for Stream react. In Humorouswas the winner I dreamed that I was flyingfrom OLGA, and Davoo Xeneize was recognized as Streamerthereby strengthening the weight of digital communities. “I don’t think I’m a better streamer now than I was five years ago, although I have more people now. I think the content doesn’t come from the number but from another side,” explained the Boca fan.
The award on Male passenger was left in the hands of Damian Betularby OLGA, who was also the protagonist as host of the ceremony. Ivan Schargrodskyfrom Cenital, was distinguished as journalistic voicewith a speech that called for more reflective journalism in times of extreme speed. “We do journalism that takes a little more time and is sometimes more complex, that explains and restores relative positions in order to listen to each other again, which I think is important… It may not be fashionable, but it’s what we do“, he emphasized on stage. In musicalthe recognition went on a little noisewhile the Clip of the yearchosen by a public vote, went to LUZU TV, confirming the power of its community, although Occhiato had asked his followers not to invest money in this award.
The final section deepened the evening’s reading. The rawfrom OLGA, won as Better on-demand content; Nobody says anythingfrom Luzu TV, won General interest; And Covered with workfrom OLGA, was recognized as Revelation programwith a collective gratitude that reflected the teamwork behind the project. Juan Pablo Varskyfrom Clank!, was awarded as interviewerwhile It would be amazingfrom OLGA, won magazineAnd My cousin is like thatalso from OLGA, accepted the award Weekly.
The weight of the audience was clearly visible, with LUZU TV being the winner Best communityby public vote. In Duo of the yearthe recognition went on German Beder And Joaquin Cavannafrom Vorterix, and Luquitas Rodriguezalso from Vorterix, was founded as Male drivingwith a relaxed speech that mixed humor and emotion in which he greeted his mother and paid tribute to Pope Francis. The award on Best comprehensive production was left in the hands of OLGA, cementing her dominance throughout the ceremony.
However, the real turning point came with the final announcement. He Martin Fierro de Oro it was for CONICET Stream: “Seabed”from the Schmidt Ocean Institute. The entire hall stood up and burst into unanimous applause, spontaneously shouting “Conicet, Conicet.” On an evening marked by competition, especially by the constant tension between the two OLGA and Luzu, the two strongest channels in the Streaming In Argentina the closure was an absolute consensus. Science, dissemination and educational impact have managed to end any rivalry.
This is how the debut of the Martín Fierro Streaming Awards ended: intense, competitive and heavily influenced by active communities. A gala that confirmed that the Streaming no longer takes up an edge, but rather competes for the center of the sceneeven if the final applause brings everyone together in front of the same screen.
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