The business world is constantly reinventing itself and national companies must follow this movement to maintain their competitiveness. The Rio Branco Group, with over 45 years of expertise in the paper industry, sought the necessary support from SMR to promote a transformation of data culture, combining method, discipline and internal capacity transfer.
In the project, the objective was to create a standardized repository of Group information, bringing together everything from sensitive data to operational flows. “We had different sectors of the Rio Branco Group that used different systems to save spreadsheets or even network files. With the creation of this corporate repository, our idea was to promote integration, transparency and efficiency in the processes carried out by the Group,” said the IT manager of the Rio Branco Group, Fábio Marotti.
SMR provided process designs and SaaS software delivery model, with Rio Branco Group’s complete processes. This product will enable data-driven decisions to be made, which will be accessible to everyone, thereby significantly contributing to the ongoing digital transformation process. The alignment of the system began in July and workshops were organized to present the solutions of this new tool to the Group’s professionals, starting in November, as well as the creation of a roadmap to facilitate its use.
“This is another project in which we were able to put into practice the experience of SMR and also highlight the importance of standardizing data for queries and gaining efficiency in processes. Process improvement is on the agenda in organizations and has already proven to be more than necessary,” reinforced Fernando Veroneze, CEO of SMR.
According to the report “Business Process Optimization Market Projections 2025 – 2032”, companies that want to continue their growth must base their processes on automation, data analysis and artificial intelligence (AI). These three pillars directly impact user experience and are also directly linked to process optimization.
For more than 45 years, the company has strived to transform the market by offering solutions combining innovation, efficiency and sustainability. From the beginning, the mission has been to go beyond providing high-quality products: to drive business and generate value for its partners. With five business divisions, eight distribution centers and a team of 500 employees, the company continues to evolve to build a legacy of trust and excellence.
SMR is a consulting firm specializing in business, project and organizational change management. For more than a decade, it has supported companies in the transformation of their activities, combining innovation, efficiency and employee engagement. With operations in Brazil and the United States, it works to design and execute strategies that strengthen competitiveness, support growth and prepare organizations for ever-changing markets.
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