Consolidation of artificial intelligence, advances in cybersecurity and pressure to return to the office reimagine the technology market for next year
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If 2024 and 2025 were years of hype, 2026 promises to be the time when technology stops being a trend and becomes the rule. At least that’s the reading from Grupo Hub, a consultancy specializing in recruitment, which sees next year as a real turning point for the tech job market. Artificial intelligence, digital security and cloud infrastructure are no longer bets for the future and are starting to define who stays and who leaves the sector.
For Bárbara Araújo, recruitment manager for technology and consumer goods at Grupo Hub, the message is simple: “The new is already the present. Those who don’t keep up to date are left behind.” She says businesses of all sizes are looking for professionals who can work with AI in practical ways, strengthening security systems and supporting increasingly complex operations. Accelerated advances in automation actually lead to a curious paradox: the smarter systems are, the more vulnerable they become. “The evolution of AI increases exposure to risks, which is why security has become a central requirement,” he explains.
The sectors leading this race for talent are the financial market, telecommunications and digital native companies, especially those already operating with data and AI-driven models. But the profile sought goes beyond the technical curriculum. Adaptability, continuous learning and constant curiosity appear to be criteria as important as mastery of tools. “Today, what matters more is what a person can build…
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