These are difficult times. Or weird. After Game of Thrones to take over Warner Bros, with the takeover of Netflix and the hostile takeover of Paramount, HBO Max She tries to stay away from the noise and find her way. These were years of disappointments, of tests, of … successes, failures. Also, above all, of changes, of betting on expanding the catalog, of abandoning the HBO brand as a claim, and of being selective again, later focusing on quality, recovering the name, merging it with Max, modifying the plan and finding the necessary balance. Between past and future, between glimpsing the horizon but preserving its prestigious heritage, HBO Max tries to preserve its essence, to survive, while its services are auctioned off to the highest bidder in the offices.
“Since its launch five years ago, we have worked hard to create a clear vision of what HBO Max is and what the brand means in the streaming landscape,” he said. Casey Bloyspresident of the company, during a presentation of content for next year held in London last week. Bloys assured that he was not “worried” about the future of HBO Max. “Until recently, the Max original could be a nebulous concept for you, and frankly, it was for us too. But I can say that they now serve a very specific purpose. We are moving towards profitable but elevated and high-quality series, with a greater number of episodes and which can return every year,” Bloys acknowledged.
He also spoke about the Warner Bros. purchasing process, which later came to fruition in favor of Netflix and was subsequently paralyzed by the hostile offer of primordial. “I had a meeting with the team and told them that the only thing they could do during this process was focus on their job, which is to create the most impactful programming across all genres. All theories are useless, we don’t know what will happen. “We need to approach this process with an open mind, much of this is out of our control,” he said, according to ‘Deadline’.
Premiere schedule
After a barren month of December in terms of series, Casey Bloys talked about what awaits him, which is a lot, next year. The month of January will be full of firsts. It all starts with “The Pitt”, this marks the new direction that the company intends to follow. The new installment of the award-winning hospital drama series arrives January 8, four days before the fourth season of ‘Industry’which will be darker, according to its co-creator, Konrad Kay. It will be released on January 19 ‘The Knight of the Seven Kingdoms’, one of the spin-offs of “Game of Thrones” with which HBO Max intends to complete the vintage until 2028. This 2026, there will be two: in summer arrives the third season of “House of the Dragon”.
“We are moving towards profitable but high quality series, with a greater number of episodes and which can return every year”
Casey Boys, president of HBO Max
HBO Max’s plan is to take care of strong original titles and expand the franchises that work for them. In March, he returned, a decade later, ‘The return’with Lisa Kudrowwhich will focus its satire on AI. And in April, after so many delays, the long-awaited new season of ‘Euphoria’with the signings of Rosalía and Sharon Stone, the return of Zendaya, Jacob Elordi, Hunter Schafer and Sydney Sweeney and a five-year time jump, as explained by its creator, Sam Levinson.
Autumn is the expected date for “Lanterns”created by Damon Lindelof (“Lost,” “Watchmen”) about a DC-branded intergalactic patrol. And by the end of the year, the returns of “The Golden Age” And “Dune: The Prophecy”. And the Harry Potter series is getting closer and closer.
For now, HBO is sticking around for a while.
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