Felipe VI’s speech, broadcast live on 28 channels last Christmas Eve, was seen on average by 5.9 million viewers and recorded an audience share of 65.7%, according to data from Dos 30′. … on Kantar Media figures.
The twelfth Christmas message from His Majesty the Kingin which he took advantage of the anniversary of the Transition to claim the need to live together, practically equaled the following obtained the previous year, but improved the screen share, which increased by three points in this regard.
Felipe VI’s message, aimed especially at those who suffer from particularly demanding weather conditions, thus obtained a share of 65.7%, thus achieving the best screen share figure for the Christmas Eve speech since 2020.
1 was the channel that attracted the most audience during the speech del Rey (with 2,171,000 viewers and 24.1% share), followed by Antena 3 (with 1,468,000 viewers and 16.3% share), Telecinco (with 536,000 viewers and 5.9% share), according to data from Barlovento Comunicación.
Likewise, with regard to the profile of the public, women were those who followed the speech the most (share of 67.1%), followed by the age group from 13 to 24 years old (66.4%) and those over 75 years old (73.5%).
According to data from Dos30, television consumption in the voice broadcast bracket also increased to reach 9,640,000 viewers, which corresponds to the highest television consumption in the said bracket since 2020.
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